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The problem isn’t celebrities. It’s brands borrowing someone else’s strategy instead of designing one that fits their own constraints.
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its wraps
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Recent tags 🏷️. Big love all our friends and family supporting Usal from various corners of the 🌎!

🖤🖤🖤
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🤍Margiela x Reebok🤍
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Another month passing, means another selection of MORPRIME Industries™ coveted monthly picks formatted for your viewing pleasure. November boasted a line-up rife with plentiful collaborations, enveloped by tokens of digital entertainment and elemental cult construction as curated by our labrats.

Welcome, November’s POTM.

This is exactly what you think it is - a fully posable, battle-ready AT-AT that houses up to 40 Imperial Army officers and four speeders at the hands of General Veers. Furthering immeasurable levels of detail, you may catch a certain Skywalker bolstered at its underbelly in light of his mechanical takedown during the Battle of Hoth; delightful!

We’ve touched base with @ReebokEurope’s @ASAPNast collaboration in recent weeks - so, instead of mulling over the same @Vibram laden, Floatride-injected silhouette again, take a scroll down our curated feed for an invested deep-dive.

Our close family over at @HanonShop joined forces with @AdidasOriginals to rerelease the Race Walk silhouette, sitting proudly beneath a ‘Working Mens Club’ arch in celebration of Three-Stripes tri-decade EQT’s shop-floor residency. This particular model was pulled from Equipment’s preliminary generation, way back in 1991 - though, straight-edge nylon stripes were ditched for serrated suede applications.

Another beautifully-rounded New Balance collaboration from NY, Queens’ @AimeLeonDore fashion-house. Keep your eyes peeled for our own MORPRIME Industries™ take on a palette coined ‘Beef and Broccoli’ - for obvious reasons, of course.

Now for the POTM PRIME_Spot, an area that allocates itself to Tinker Hatfield’s Air Huarache ‘Praline’ retro - breathing life back into a palette previously exclusive to @FootlockerEU complete with Limited Edition hang-tag and recognisable purple liner. Well done, Nike!

#POTM
#MORPRIMEINDUSTRIES
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This evening, MORPRIME Industries™ shares a rare, however incredibly well-deserved reactionary piece in light of @Reebok’s collaborative output with @ASAPNast and @nst2lab beneath their proven industry wings once-more.

You wouldn’t be mistaken in recalling an occasion or two whereby our labrats have made their love for aggressively poised lug-traction outsoles known - so, when combined with trademark Vibram Ecostep durability beneath an otherwise seamless upper, Reebok’s Zig Kinetica II Edge certainly wasn’t going to bypass MORPRIME Industries™ radars for too long. 

Furthering that, the typical Edge upper is constructed using a minimum of 30% recycled materials, through their REE[CYCLED] eco-scheme.

Carving a route from toe to rurally-functional heel, we’re given notes of Floatride Fuel AND energy in tandem - cushioning without compromise on a responsive underfoot feel.

#REEBOKxASAPNAST
#MORPRIMEINDUSTRIES
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