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Jonathan Frantini

@jonathanfrantini

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At @loewe, @lazro and @jackmccollough show how a new creative perspective can evolve an established brand identity. For SS27, the house frames its direction through three clear ideas: relatability, wearability and desirability, asking how this new @loewe language becomes a wardrobe? Their answer brings the existing identity of the house into dialogue with their own perspective. Spanish craft, leatherwork and material experimentation meet New England ease, American pragmatism and autobiography. Familiar wardrobe archetypes are transformed through complex craft, while house icons such as the Puzzle bag become lighter and more supple. That shift also extends through art direction, styling and casting. The continuity with Loewe remains clear, while the expression increasingly reflects the perspective of @lazro and @jackmccollough. The brand lesson is that an established identity can evolve while keeping the elements that make it recognisable. New creative leadership gives those familiar codes a different context, character and expression. Explore more at thefutureschoolof.com 🎓 - - - - - - - - - - ∞ ≠ ≈ ¬ ± ◊ ∿ #thefutureschoolof #loewe #creativedirection
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Harper’s Bazaar France, October 2026. Photographed by @jonathanfrantini
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BAZAAR FRANCE N°37 Robe tube en nylon @kit, jupe en laine et cachemire @maxmara. Photographe @jonathanfrantini Réalisation @berengerpelc Mannequin @saraheisaksen Rédacteur en chef #OlivierLalanne Directeur de la création @atelierfranckdurand Directeur artistique @anaismesmacque @lise.de.martino Casting @dmcasting @piergiorgio @helenaballadino Design @marinmuteaud @sophihuff @maxorio Coiffure @tomohiroohashihair Maquillage @anthonypreel_ Manucure @saraciufo_nails Assistante styliste @sanchezlea_ Production Madeline Jensen (@mapltd), @timosimo Retouches @avantpost.studio BAZAAR FRANCE N°37 COUVERTURE DIGITALE #BazaarFrance
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@berengerpelc styles a new story in @bazaarfrance with hair by @tomohiroohashihair and make-up by @anthonypreel_⁠ ⁠ Photography by Jonathan Frantini⁠ ⁠ #HarpersBazaarFrance #BerengerPelc #TomohiroOhashi #AnthonyPreel
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Loewe SS27 by @jonathanfrantini Thank you to the best team siempre 💘
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@serkan_ma11 photographed by @jonathanfrantini styled by @robbiespencer creative direction by @atelierfranckdurand art direction by @anaismesmacque @lise.de.martino hair by @shioritakahashi make up by @annesophiecosta graphic design by @marinmuteaud @maxorio @fsc.victor and production by @roscoproduction for @bazaarinterieursfrance with editor in chief Oliver Lalanne (2026) Via @bazaarinterieursfrance
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Loewe Spring Summer 2027. Moving and still image by @jonathanfrantini
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@bazaarfrance @saraheisaksen by @jonathanfrantini style by me hair @tomohiroohashihair make-up @anthonypreel_ nails @saraciufo_nails casting @dmcasting production @timosimo @mapltd thank you @atelierfranckdurand @lise.de.martino @anaismesmacque @elodiedavid
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LOEWE Spring Summer 2027 Show by Jack McCollough and Lazaro Hernandez. Friday, 2 October 2026. 11.30am CET, Paris.
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@saraheisaksen for @bazaarfrance by @jonathanfrantini and @berengerpelc Hair @tomohiroohashihair Makeup @anthonypreel_ @maworldgroup Nails @saracuifo_nails Casting @dmcasting Production @timosimo @mapltd
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@bazaarfrance @saraheisaksen by @jonathanfrantini style by me hair @tomohiroohashihair make-up @anthonypreel_ nails @saraciufo_nails casting @dmcasting production @timosimo @mapltd thank you @atelierfranckdurand @lise.de.martino @anaismesmacque @elodiedavid
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@bazaarfrance @saraheisaksen by @jonathanfrantini style by me hair @tomohiroohashihair make-up @anthonypreel_ nails @saraciufo_nails casting @dmcasting production @timosimo @mapltd thank you @atelierfranckdurand @lise.de.martino @anaismesmacque @elodiedavid
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