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▪️Co-founder @mijentatequila @trestribusmezcal
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Being a spirits brand ambassador is more than a job. It’s a lifestyle. It takes passion, a hunger for knowledge and a genuine love for the industry. It’s been a beautiful journey, but after nine incredible years, I’ve decided it’s time to retire. From being a brand ambassador, that is 😉

For the past nine years, I’ve had the privilege of representing some truly iconic brands, meeting extraordinary people and building a career in an industry I love.

A huge thank you to Grey Goose, Patrón and Mijenta Tequila for trusting me with your brands and allowing me to make them part of my world. And to Mijenta, for giving me the creative freedom to build its advocacy across Europe and the Middle East from the ground up.

To Joe McCanta, Frank Symons, My-Hoa Nguyen, Lauren Mote, Khalil Mansour, Juan Coronado and Elise Som — thank you for guiding me, challenging me and believing in me along the way.

And then there are the bars and bartenders. ❤️

Every Margarita, every event, every late night, bar show and menu we created together. Thank you for your professionalism, your friendship and, most importantly, all the fun we’ve had. From my beloved Sweden and the Netherlands to Dubai — you never cease to amaze me.

And to the younger generation of bartenders who have trusted me as a mentor — how cool is that?!

But just as this industry has evolved, so have I.

Somewhere along the way, I realised that the parts of my job I loved the most were growing into something bigger. Creative concepts, commercial strategies, writing, collaborations, events, mentorship and building communities.

Projects like Women’s Month and Mi Gente Coffee Club reminded me just how much I love taking an idea, a conversation or a feeling and turning it into something real.

So, this isn’t a goodbye.

I’m taking nine years of passion, knowledge, friendships and industry insight and creating something new.

STUDIO BELLESOUTH.

A new chapter, on my own terms. 

It will be far from boring. ✨

(oh and don’t drink and bike, kids)
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