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julesbenjamin_

@julesbenjamin_

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Co-founder @apoclondon @apocstore

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🌀Hoodies around the world 🌍

Get yours @ www.ed-curtis.com - link in bio

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@apoclondon 💘

i love being a lil dolly for @julesbenjamin_ & @jordanngarciaa
[credited pic by pic]

digis shot by the beauty @somebodyhelplaraa

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Anthropocene + apocalypse + epoch = @apocstore; it’s a name that folds planetary anxiety and historical urgency into a single word, signalling a refusal to separate fashion from the reality of the world it exists in. And inside APOC Store’s first permanent space in Hackney, that sensibility translates quietly.

Natural light moves across the unit’s concrete floors and white brick walls, softening the edges of Regent Studios and giving the brick-and-mortar shop a feel that’s closer to a flat than a conventional retail interior. Purposefully positioned away from the high street, the space reflects APOC’s enduring stance of operating outside of the dominant fashion system, not comfortably in it.

Founded in 2020 by British-born Chinese entrepreneur @_yingsuen_ and Dutch creative Jules Volleberg (@julesbenjamin_) , APOC emerged at a time when designers were questioning the structures they were expected to operate within. From the outset, the platform rejected wholesale conventions. That meant no minimum orders, no seasonal buying windows and no requirement for designers to hold stock. Instead, they shipped directly from their studios, often producing made-to-order work using deadstock materials. The model prioritised independence over efficiency and care over scale.

Inside 10 Magazine Issue 76, @takenouthere speaks to Suen and Volleberg about how they built a 300-strong roster of eclectic and otherworldly designers, and the road to their permanent Hackney space.

Hit the LINK IN BIO to read in full and order your copy now.

Photographer @elljmoran
Text @takenouthere

#apocstore #10magazine

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‘when I finish I go____________💨

director / choreographer @_danpark
DOP @deerecting.prod

cast
daniel rae @afrodan9922
dan park @_danpark
veronika tamašiũnaitė @veronikatamass
barbara rodrigues @pipzpevide
naomi silva @naomi.silvaa
selma json lindh @selmajsonlindh
liam sheehy @sheehylp
jules benjamin @julesbenjamin_
audrey @a.udrey.l

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1st draft of something new 🌱 @thebackyardstudioslondon

biggest love for moving through this one with me friends✋🏼

@afrodan9922
@julesbenjamin_
@emasteindl
@icnture
@moririn_._
@selmajsonlindh

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Thank you, London! Snippets from the weekend at @apocstore @apoclondon

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Now open, the first of our Gallery series with @Barnabymakes.

Barnaby’s works will be for sale at @apocstorelondon and apoc-store.com alongside our fashion designers.

Read more about it on @dezeen

Pics by @studio_adamson

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So thankful — it’s such an honour to be part of the #BoF500 Class of 2025. Grateful to all our designers, old and new, who have grown with us and trusted us over the past five years.

@bof @imranamed

@devynfaithgarcia @connerives @betsygaghan @graceladoja @robertwun @stefanogallici @taraemad @julianklausner @anchoponcho @patricio_campillo @inexmoda @bella_freud @margaretkleveland_doen @edward_l_buchanan @wisdm @veronicaleoni @willahbennett @ibbynjoya @alemais.official @lindaanggrea @ourlegacy @saramoonves @catherinelbloom @kyleforserious @julieragolia @thomthomclub @pedro_and @brian__molloy @sjodwyer @mazarinegroup @songmont_official @becknyc @cfcl_official @gracelillianlee @carinafreystefaniebarth @kml.officialsa @kartikresearch @sofiaguellaty @thekimbino @tifflopinsky @zipengli @apocstore @charleslevai
@kevintekinel @ruohan.co @silviatcherassi @marcos_____ @kelvinyule @auralee_tokyo @teezee @_katia_barros

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Memories from outside fashion weeks calendars and busy schedules -
Big thanks for all the group who made it to Taiwan. 💚 march 2023
Was a blast 🔥🍷📍🍽️🙃✔️🇹🇼

#streetfood #nightmarket #taiwannightmarket #taipei #taipeifood #taipeitravel

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Thanks @tpe.fashionweek @agnesfreemind @jfnicolai for having me! 💖

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New friends & big thanks to @swedishfashioncouncil for a sick week 🫶🏿
S/O @etchell_ @_robindouglas_ @jennie_rosen_ for doing Gods work! #farfrommypersonalbest

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