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Handcrafted pieces for your (alter ego) 🍭🇮🇳
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By @ritikasachdevaa
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mayday may day🥵

best birthday ever, even the weather was as moody as me🤭

we went on an expedition of doing my favorite things :

a birthday dinner at @gloriatrattoria followed by the underground at @lab54_uk with next morning as a London tourist moment at Buckingham Palace , London eye , Big Ben , Cycling 14 kms to @skygarden_rooftop from Shoreditch all on @lime haha — ofcourse had to stop by @tate for the most beautiful mixed-media exhibit, and then nibbles + drinks at @thegantonarms to end my trip with a hike at Eastbourne at Seven Sisters 🌬️
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Hi loves, here you go!✨🫧 

1. Stop chasing celebrities, chase stylists
  Stylists decide what gets TO the celebrity first.

2. If it doesn’t excite a stylist, it’s not going anywhere
  Make pieces that stand out instantly on camera
  Think: impact in 2 seconds

3. Content > placement
  One pull = multiple content opportunities
  Reels, close-ups, styling breakdowns, BTS
  If you’re not posting it properly, it’s wasted

4. Don’t stop at stylists
  Fashion assistants (they actually pull looks)
 Creators shooting their own fashion content
  Indie shoots, music videos, OTT

5. Smaller, consistent visibility > one big moment

6. What actually builds recall
  Repetition
  Distinct design identity
  Being easy to pick again and again

Celebrity PR isn’t luck
It’s access + consistency + visibility 🧚
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