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𝐹𝑜𝑟𝑒𝑣𝑒𝑟 𝐸𝑣𝑜𝑙𝑣𝑖𝑛𝑔 ☆
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THE CULTURAL DERBY IS BACK

Soundset Sunday made its official return on 13 September at Victoria Yards in Joburg,  the community pulled up in full force.

We caught up with Zanokuhle Maseko, who was just as excited to have the Sunday escape back. And, of course, we had to capture some of the beautiful faces in the crowd because the Soundset demographic? Too much.

The people, the looks, the music, the energy.. this is how Sundays are meant to feel.

Let’s recap.
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Find your flavour, own your vibe 💚💜🩵🩷

Client: @velo.global @velo.southafrica for @trinitybrands_za 
Production: It’s Us! @jongimedia 

Models: @marywiththefreckles @mpumiradebe1st @just.iman @thorisowho 
Make Up Artist: @kgomotso.mathibe6 
Stylist: @frankthe.loner 
Assistant Stylist: @thabangmfuloane 
Producer: @mapsndaba 
DOP: @tumelo.m___ 
Cam Assist: @the_alpha_bk 
Sound Designer: @misho.mangena 
Directed by: @ace.tokyo 
Edited by: @longlivenj
Graded by: @romeo.dube 
Creative/Art Director: @segzyunicorn 
Producer: @mapsndaba 

For any enquiries please email: jongimediamail@gmail.com
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BLUE AIVA STOLE THE NIGHT AT HOUSE OF YMZ’S WOMEN’S MONTH EDITION

Some DJs play music. Others create moments. On 1 August, @blue_aiva did the latter.

From Fashion & Friends straight into @houseofymz , the community showed up once again for a Women’s Month edition that delivered from start to finish.

XXC Legacy kicked things off, Crazy T kept the energy flowing, Blue Aiva stole the night, Melo Janey impressed on debut, AN.D took us into Afro-tech territory, Nobantu Vilakazi reminded us why she’s one of the best, and Nosi closed things off with an explosive Gqom set.

One thing about House of YMZ? Every edition feels like your first. The music hits, the people connect, and the community keeps growing.

Swipe through to relive the night.👉👉👉
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ARCHIVE & NEW BALANCE BRING THE 950 TO SOUTH AFRICA WITH A CELEBRATION OF BASKETBALL, CULTURE & COMMUNITY

@archivesa and @newbalance introduced the all-new 950 to South Africa with an intimate Joburg launch that celebrated the intersection of sport, style and culture. 

Inspired by classic mid-1980s court silhouettes, the 950 reimagines basketball design through a contemporary lens, bridging performance, craftsmanship and everyday wear.

The evening was brought to life through curated conversations with Joburg Giants captain and South Africa’s No. 1 FIBA 3x3 player, @dimnino , who reflected on how discipline, resilience and community continue to shape both his journey and the culture surrounding the game.

Read our full feature NOW.
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LAST WEEKEND BE KUMNANDI AT SURPRISINGLY GOOD SETS BY FLYING FISH X SOUNDSET. 🍻🔥

Here’s The Culture Report’s official recap.

On 18 July, Victoria Yards came alive as music lovers gathered for Surprisingly Good Sets by @flyingfishsa x @soundset_sunday . From the venue and lineup to the energy on the dancefloor, everything came together perfectly.

Standout B2Bs from Njelic & Leehleza and Sfarzo Rtee & Success SA, a memorable performance from one-half of Tango Supreme, and ASVNTE’s hip-hop set made for a day worth remembering.

Until they’re back in September for Soundset Sunday, relive the vibes through our gallery. 📸
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