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K97.1 Memphis' ONLY Hip-Hop and R&B Home of
@breakfastclubam
@wayupwithyee
@dolewite101
@ashleeonair
@louiveemydj
🎧 Tap in on @iheartradio 📲

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Before you head to the river, read through the full FAQ so you’re ready for the night! 🎃

With tickets nearing sellout, here are a few things to know before you go.

Event Details

When is the event?
Saturday, October 31, 2026, from 6–11 PM.

Where is it?
Tom Lee Park at Beale Street Landing
251 Riverside Drive, Memphis, TN.

Is this a Mimosa Festival?
No. Nightmare On The River is a grown and sexy Halloween experience produced by K97, NikkiB, and the organizers of Mimosa Festival.

Where can I buy tickets?
Tickets are available only at www.NightmareOnTheRiver.com.

Is there an age requirement?
Yes. Guests must be 21 or older to enter.

Before You Go

What should I expect when I arrive?
Please be prepared for security checkpoints before entering the event.

Where will most of the event activity take place?
Most of the action will be on top of Beale Street Landing. Take the elevator for a spooky ride, or feel free to walk up. The building, front & back patio are also accessible.

Can I bring a picnic blanket or lawn chair?
Picnic blankets are welcome. Lawn chairs are not allowed.

Are costumes required?
Costumes are preferred, but not required.

VIP Admission

What’s included with VIP admission?
VIP includes express entry and access inside Beale Street Landing, plus complimentary lemon drops and oysters from 6pm-8pm

Contests

How do I enter the costume or golf cart contest?
To enter, email your name, couple name, or group name to NightmareOnTheRiver@gmail.com.

Event Policies

Are weapons allowed?
No. Weapons of any kind are prohibited.

Are drugs permitted?
No. Illegal drugs and drug paraphernalia are not permitted.

Can I bring outside food or liquor?
No. Outside food and liquor are not permitted.

Can I bring my pet?
No. Pets are not permitted.

Is parking available at Beale Street Landing?
No. Parking is not available at Beale Street Landing. Nearby parking garages are available; rideshare or golf cart transportation is also encouraged.

Is the event rain or shine?
Yes. The event will take place rain or shine.

Who can I contact with questions or contest entry?
Email NightmareOnTheRiver@gmail.com.

Bring your best costume, dress to impress, and come

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🎉 Memphis, get ready for a night to remember! 🎉

iHeart Memphis and WDIA are celebrating 50 YEARS of the Queen of Talk, Bev Johnson! 👑🎙️

Join us this Friday night at the King Palace Event Center as we celebrate an incredible legacy, unforgettable moments, and a true Memphis radio legend!

✨ 50 Years of Bev Johnson — A Celebration Worth Remembering! ✨

🙌🏾 Will YOU be there? Drop a 🎉 in the comments if you’re coming!

#BevJohnson #QueenOfTalk #WDIA #MemphisRadio #50YearsOfExcellence

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Memphis, TN tap in I’m Livvvvvvve tonight 7PM - 12AM 🫡😈

Just for tonight!!! @k97fm

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👀 Megan Thee Stallion, Natalia Bryant, and MORE took over the Victoria’s Secret runway last night, and the looks did NOT disappoint! 🔥😍 @lorenlorosa breaks down all the standout moments in the latest! Tap in!

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🚨 @booker4ky speaks on how he plans to bring change and accountability to the Democratic Party. Booker weighs in on Mitch McConnell’s disappearance and why he called for transparency about his status. Although the role he’s running for needs a major revamp, Booker says he’s ready to bring change to Kentucky politics!
Listen live ➡️ breakfastclubonline.com/listen or stream on @Netflix RN! 📺

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🚨 @booker4ky came through as the Democratic nominee for the U.S. Senate to replace Mitch McConnell! Booker details the issues Kentucky residents have faced due to McConnell’s failures to protect voters. Tap in to hear why Booker is running for the U.S. Senate! 🚨
Listen live ➡️ breakfastclubonline.com/listen or stream on @Netflix RN! 📺

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🚨 @booker4ky will be live on The Breakfast Club, taking a stand for everyday people as he runs as the Democratic nominee for the U.S. Senate to replace Mitch McConnell. “We’re not for sale!”

Listen live ➡️ breakfastclubonline.com/listen or stream on @Netflix tomorrow! 📺

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NIGHTMARE ON THE RIVER FAQs

Is this a Mimosa Festival?
No. Nightmare On The River is a grown &;sexy event produced by K97, NikkiB, and the organizers of Mimosa Festival Memphis

When is the event?
Saturday, October 31, 2026, from 6–11 PM.

Where is the event?
Tom Lee Park at Beale Street Landing, 251 Riverside Drive, Memphis, TN.

Where can I buy tickets?
Tickets are available only at www.NightmareOnTheRiver.com.

Is there an age requirement?
Yes. Guests must be 21 or older to enter.

What should I expect when I arrive?
Please be prepared for security checkpoints before entering the event.

What’s included with VIP admission?
VIP admission includes express entry, access inside Beale Street Landing, complimentary lemon drops, and complimentary oysters while supplies last.

Are weapons allowed?
No. Weapons of any kind are prohibited.

Are drugs permitted?
No. Illegal drugs and drug paraphernalia are not permitted at the event.

Can I bring outside food or liquor?
No. Outside food and liquor are not permitted.

Can I bring my pet?
No. Pets are not permitted.

Is parking available at Beale Street Landing?
No. There is no parking at Beale Street Landing. Nearby parking garages are available. You can also schedule a rideshare or golf cart for convenience.

Are costumes required?
Costumes are preferred, but not required.

Is the event rain or shine?
Yes. The event will take place rain or shine.

Who can I contact with questions, costume contests or vendor information?
Email NightmareOnTheRiver@gmail.com.

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✨ The Positive Note: Growth is sometimes all about letting go, especially when it comes to expectations. What are you willing to let go of to become the best version of yourself?
For more inspirational moments, tap in Monday through Friday, 6 AM–10 AM, on the free @iHeartRadio app or watch live on @Netflix! 📺

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THE PROFESSIONAL HOMEGIRL 3RD ANNUAL TURKEY DRIVE IS BACK! 🦃🦩

Last year, we were blessed to provide Thanksgiving meals to more than 200 Memphis families. This year, we’re taking it a step further with a goal of providing turkeys to 500 Memphis families, helping more households gather around the table and enjoy a meaningful Thanksgiving together.

Join us on Saturday, November 21st at 10 AM at the Division of Community Enhancement for this year’s Turkey Drive.

This year’s initiative is made possible with the support of our incredible community partners, @citymemphis , Division of Community Enhancement, IHeartMedia Memphis, and the Alpha Delta Lambda Chapter of Alpha Phi Alpha Fraternity, Inc (thank you @y0_f0ster and @chima_onwuka for assisting).

Reaching 500 families will take all of us. Whether you donate, volunteer, share this post, or simply help spread the word, your support can make a difference in a Memphis family’s Thanksgiving.

Let’s come together once again to show what’s possible when a community shows up for one another.

Register and find additional information through the link in our bio.

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And there are still a few tickets left! Grab yours now @wotrmemphis See y’all next week! 🥂#iheartradio #memphis

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Memphis, Halloween is about to get grown, sexy, and unforgettable! 🎃🔥 Bring your best costume and meet us on the river for a night full of music, surprises, and spooky good vibes. #K97 #DowntownMemphis
#NightmareOnTheRiver
Saturday, October 31 | 6–11 PM
Get tickets at NightmareOnTheRiver.com

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