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Kacey Anne

@kacey_anne

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just an awkward, introverted empath
head of digital things for musical people 👩🏻‍💻
📍Nashville

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Melody Place is expanding its digital team with the addition of Kacey Flory as Head of Digital Marketing and Kayla Smith as Digital Marketing Coordinator.

Flory brings nearly 10 years of industry experience to the role, including more than seven years at Crowd Surf, where she worked her way from Digital Marketing Assistant to Director of Marketing & Management. During her time there, she worked on digital campaigns for artists and clients across pop, country and other genres, including Camila Cabello, New Kids on the Block, Joshua Henry, Atsuko Okatsuka and Jim Gaffigan.

Smith began building her career in music four years ago by shadowing industry professionals and volunteering at shows, where she gained experience in touring merchandise. She spent three years working as an elementary school teacher while continuing to pursue opportunities in music, working shows during nights, weekends and summers. During that time, she also earned a master’s degree in marketing and analytics. This summer, Smith worked as a digital intern at The Core Entertainment before joining Melody Place.

Tap the link in bio to read more.

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Introducing Kacey FLORY!!! It was an absolute joy and honor standing by your side, love you forever K!

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happy forever & ever & ever & ever after mr & mrs flory 🫶

also happy mini-ofhs reunion ladies 🥲

#lovestory #nashville

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How cool is it to have created something that has resulted in so many lasting friendships!? What a fun moment for us to all be able to come together for @kacey_anne & Nick’s beautiful wedding. Congrats to you!!🫶🏻

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Kacey, a bride? Shut up! 💍 Had the best time celebrating my best friend in Charleston last week! April 2026 here we come!

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“Stay the Night” is finally here! This is a video I directed for Girl Named Tom back in April and was the first of 4 that we did in a 3 day stretch. (Insane I know!) The energy was high and the vision was clear. The details here came together between the band, especially Bekah leading wardrobe, @kacey_anne and I and it looks better on camera than I could have imagined! The idea wasn’t necessarily “throwback” but we ever so gently brushed up against a retro vibe and I couldn’t be happier with the result! @seanbworth is a genius editing partner and always helps make what is shot bounce off the screen in a way I hadn’t dreamed of. Bekah, Josh and Caleb are always a pleasure to work with and such great partners on both of our creative journeys!
Full video on YouTube now!

Director - Jade Driver
Dir of Photography - @mdylanellis for Crowd Surf
Editor - @seanbworth for Crowd Surf
Styling - Bekah Liechty
Production Asst - @kacey_anne
HMU - @laurensuttonhmua
Management - @jennitackett
Marketing and Digital - @han.0223 @leggomypileggo @iamfelipesiquara

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@GirlNamedTom released their debut EP “Wilder Then…” yesterday and I can’t think of a better title for my first FULL album project leading creative direction. When I started in this industry over 20 years ago I was truly wild. I had so many ideas and I wasn’t afraid to share them. I tried things, I failed, I tried again, I failed again, sometimes I succeeded, and sometimes I didn’t but I never gave up. I was starry eyed and thought everyone was my friend. I was blinded by the glamour that doesn’t even really exist and thought it would stay fun forever. Time happens. Life happens. Eventually you begin to a see things differently. You take enough dings to the heart and you stop pushing as hard for something you really care about. You stop trying to do the things someone told you that you couldn’t do. You start to feel like you’re a failure even when you’ve had so many successes because one small “no” can bring you down. This is kind of the point I was at when this year started. Bekah, Caleb and Josh have brought me back to life creatively. This project came around when I needed it most and I learned that I can be wild again…

The EP project is beautiful, ethereal, deep and whimsical. Please take a listen and dive into the music videos we’ve released so far on the Girl Named Tom Youtube. (There’s more to come!) The video for “Trophy” was released yesterday and it’s a small cinematic masterpiece…at least to me. Directed by me, shot by Dylan Ellis and edited by Sean Worth.

Special thanks to Jenni Tackett for being my rock in this and to Dylan Ellis for being my creative partner. Thanks to Summer Dominguez who lead our marketing and social media strategy for the project alongside Joe Pileggi. The thousands of text messages, hundreds of video edits and caption rewrites really were worth it. Also thanks to Kacey Kovacs who has been a creative partner of mine for almost 10 years and marked these video shoots as her last project with Crowd Surf. Miss you so much! Hope you’re out there wildly planning your fairytale future…

HMU: @laurensuttonhmua

#girlnamedtom #wilderthen

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If you didn’t know, I’ve been the owner of a female owned and operated business with my friend Cassie Petrey for almost 18 years now. As hard as that has been on its own, it’s worth noting that our business, the music industry, is very male dominated.
I believe I have several core purposes in my life. First and foremost is being an Aunt to an incredible nephew. Second is empowering women in this industry. It has been the pleasure of a lifetime doing so but it has not come easy.
When we wanted to start Crowd Surf, we set up a meeting at Bank of America to get a business loan. What I didn’t realize at the time is that in 2007 when we set up this meeting that women had only been able to independently acquire business loans for 18 years in this country. We were essentially laughed out of the bank after pitching our social media business idea. We never got a business loan. We opened credit cards and juggled other jobs while we tried to make this work.
Now, 18 years later, our incredible female bankers at Pinnacle take our calls, lift us up and help us advance our business.
In 18 years we have nearly folded more times than I can count from financial hardship, but somehow, no matter what happened, we prevailed. We’ve personally skipped so many pay periods, I’ve had my car repossessed and sat in a bankruptcy office at age 28.
We’ve been fired, pinned against other women, spoken down to, mislabeled, underpaid and underestimated. Still, we are women and we prevailed.
We have hired hundreds of strong, talented, determined women including our mothers and will continue to do so as we change the face of the music industry.
In short…happy first day of International Women’s Month. Thank a woman today who has made your life better.

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💖🤠🪩🍻☕️🎶📱💻🌈

(CMA FEST - UNFILTERED)

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You’re worth more…
More love
More respect
More rest
More patience
More praise
More smiles
More laughs
More little treats
More big payoffs
More credit
More blood
More sweat
More tears
More grace

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Love your jeans, I’ll have that.

#denimhair #bluehair #hairtrends #pulpriothair #nashville #nashvilleinfluencer #hairinfluencer #colortrends #reelsvideo

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Won a vintage tape recorder at the holiday party and explained to everyone it didn’t need headphones to work and also that you must push record and play at the same time to record audio. Hope it was educational for everyone.

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