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What if you could see a garment in the light you’ll wear it in?
We imagine a product page that opens at your local hour, then lets you drag the sun across the day.
Morning. Golden hour. Midnight.
The fabric answers each one differently.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

@kai.levan

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Film 2 - 24/26´

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What if you could bring the fabric into focus ?

We imagine a product page with a built-in lens: hold the photo, settle on a material, and it focuses in, down to the weave.
The denim, the merino, the calf leather.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

@kai.levan

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What if the store adapted to where you are?

We imagine a product page that adapts to your location and temperature, dressing its models for the conditions and letting them react to it.
The right clothes for the real conditions.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

@kai.levan

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What if you could see a product in the conditions it was made for?

We imagine a product page that leaves the studio, the garment reacting as the weather shifts around it.
Studio. Sun. Rain.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

@kai.levan

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What if trying on a product took seconds?

We imagine a phone camera that becomes a Jewelry counter, slipping each ring onto your hand in real time. No appointment.
Just your hand, and the light.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

@kai.levan

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This week, we turned a catalog into a map of color. Instead of browsing a list, you move through a spectrum. Drag across it, and every piece reshuffles into a living field of hue you can zoom into, tone by tone.
Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

✏️ @kai.levan

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What if the celebration was a shoppable moment?

We imagine a broadcast that lets you save and buy what a player is wearing in the seconds after he scores. Save the kit in real time. Bag it before the celebration ends. The broadcast becomes the storefront.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

🪄 @kai.levan

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What if you could shop through fashion history?

When buying archives online, the original narrative is usually lost to simple product grids.
We reimagined the interface of Vestiaire Collective by embedding original archive imagery, editorial text, and historical timelines directly into the listings. Re-introducing the storytelling that makes these pieces historic.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

🪄 @kai.levan

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What if a runway was an online shop?

A new format for browsing fashion online, where the show itself becomes the product imagery. Scroll the timeline, pause on any look, open any piece to see its full product page.

Public Parc is our weekly research playground, a space where we prototype new ways of experiencing the web.

✏️ @kai.levan

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