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Design is for everyone. Even a busy, mouthy mom who is winging it all the way home.
Creativity and connection reign.
Let’s work together ↓
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Such a fun use case of our original Sunwave fabric! Interior designer @katclarkinteriors nailed it with these “croissant” chairs 🥐 Love it.
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Graphic color, playful shape work, and artistic type – working with the Kauai-based, full-service design studio @katclarkinteriors was the definition of creative play. 

Head to our digital journal (link in bio) to view the full case study!
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#graphicdesign #branddesign #smallbiztips #womanownedbusiness #smallbusinesstips #designtips #brandtips #mindfulbrand #luxurybranding #freelance #creativebusiness #creativebusinessowner #designprocess #freelancingfemales #freelancedesign #creativeladydirectory #creativebizowner #womanownedbiz #creative #designtutorial #interiordesigner #luxuryinteriordesigner
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A tale of two shells: beneath the brand of @katclarkinteriors

During creative kickoffs, I always like to ask my clients if there are any objects or items of deep significance to them — sometimes my clients have something in mind and sometimes they don’t.

I love to take their personal mementos into consideration, especially if it makes sense with their brand story. In Kat Clark’s case – a bold interior designer based in Kauai, Hawaii – she mentioned two seashells she found years ago that act as a pivotal reminders in her life and career.

Representing the KCI brand with two overlapping shells made a ton of sense not only from a personal perspective, but on an external level as well.

A seashell provides a sturdy and beautiful home for a sea creature to survive, which embodies a beautiful parallel of creating artistic and functional spaces for KCI’s clients to thrive.

Shells represent protection of your home and are thought to be a potent shielding power that keeps evil and negativity at bay. They also signify a defiance to pressure, for seashells hold strong against the mightiness of the ocean – leaning into KCI’s approach of going against the grain to create unique, uplifting, relational solutions.

Because of the personal significance to my client as well as the meaningful symbolism, we were able to create a brand icon that deeply resonates with the owner, the brand, and the customers alike in a lasting way.
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#graphicdesign #branddesign #smallbiztips #womanownedbusiness #smallbusinesstips #designtips #brandtips #mindfulbrand #luxurybranding #freelance #creativebusiness #creativebusinessowner #designprocess #freelancingfemales #freelancedesign #creativeladydirectory #creativebizowner #womanownedbiz #creative #designtutorial
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