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Jack Atkinson

@knowjack

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Doesn’t do well indoors...
@drinkoshun 🙂
@dirtoliveoil 🫒
@_jawstudios 🥷🏼

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A hydrated you is a happier you, with clear skin and a clear mind. Remember the times when you felt limber, youthful and well hydrated? Plump skin and a fresh mind. We're here to make that happy, hydrated you, the every day you 🙂

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Designed to be on display 🙂 #HappyHydration

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"The biggest surprise was my skin" 🙂

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Who else takes their electrolytes literally everywhere with them? 🙂

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Last few from the Maldives 🌊

What a great crew we had 🥹 Very lucky to have some of my dearest in this bunch 💙

Maldives 2027 bookings open next week 👀

22 August – 1 September 2027

@cranesurfco

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& I call this series ‘escape to the coast & make use of your photographer mate’ 🤣💀🌊

💭 Will deffo use these pics again for a more helpful / substantial post I’m sure🫣… (so don’t remember them too hard 🤣)- BUT, rn just appreciating exceptional skill & creativity from what was a spontaneous 40 min dog walk with a friend? 🤷🏽‍♀️🤯

Sometimes it’s deep & meaningful & analytical.. & then I guess sometimes - it can be just ART?! ❤️‍🔥❤️‍🔥

…also, also - maybe the modelling days are back, cause that was just really fun?! 👀

📸: @knowjack

#coastal #outdoors #model #adventure #art

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It’s a wrap! ☀️🏝️💕

Maldives 2026 with @cranesurfco and @luxsurftravels was pretty damn special.

We scored dreamy waves, surfed empty line-ups, met some truly incredible humans, meditated, journaled, stretched, freedived, spearfished, danced, laughed (a lot), and spent ten unforgettable days living on the ocean.

A huge thank you to everyone who came along for the adventure and made this trip what it was. It’s always the people that make these things special, and we couldn’t have asked for a better crew. ❤️

We genuinely can’t believe it’s already over - or that we have to wait a whole year to get back to these perfect, empty breaks.

Maldives 2027, we’re coming for you. 🌊

Bookings open next month. Get in touch to join the waitlist, and do yourself a favour and block out **22 August – 1 September 2027** in the diary. 👀🏄‍♀️🏝️

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Being on a break like this is xmas morning everyday on repeat, but make it age 6 🦋

Apparently expensive hobbies are my pokemon & I’ve just collected two more 📹🎣

My original version of this was 4 minutes 🥲

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#surf #ocean #underwater home

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Your first role as founder is to answer one simple question: “why should
people care?”

An emotion makes your customer click.

Trust makes them buy.

How they feel about your product determines whether they buy again.

That’s where we help.

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Week two of The Road to Issue #50, our countdown to the milestone.

Like the Wind has been telling running stories in print since
2014. Forty-nine issues and twelve years on, no two reasons for running have ever been the same, and next month we hit LtW #50 of our global edition.

To mark it, we’re going back through the archive and pulling some of the stories that stayed with us. Ten issues at a time, all the way to the launch.

This week, Issues #11 to #20. Swipe through, and come back for the next ten.

Tell us why you run in the comments. #itswhywerun

The Runner, a film, Issue #11. Words and film by Sunnie Sidhu @sunnie_sidhu

Life Lessons, Issue #12. Words by Lauren Fragoza, illustration by Franz Lang @franz_lang_

Diamond Dogs, Issue #13. Words by Marie Hammerton, illustration by Benjamin Mills @benjamintmills

In the Land of Os, Issue #14. Words and photography by lan MacNairn, illustration Jake Tyas @jaketyas @ianmacnairn

Arrows Dancing in Harmony, Issue #15. Words by Terence Rothe, illustration by Aurélia Deschamps @aureliadeschamps

Perfect, Strangers, Issue #16. Words by Jemma Lewis, illustration by Oriel Batista @thisgirlcanrunfar

Breaking the Silence, Issue #17. Words by Louisa Rodriguez, illustration by Jack Oliver Coles @louisa.rodriguez

The Reluctant Icon, Issue #18. Words by Simon Freeman, photography by Kilian Jornet, Jack Atkinson, Oriol Batista @simonbfreeman @kilianjornet @knowjack

Running On Thin Ice, Issue #19. Words by Brett Rocos & Damian Hall, photography by Mikkel Beisner @exilemedics @ultra_damo @muderspack

The Why, Issue #20. Words by Ben Tipping, illustration by Sam Hinton @samfredhinton

Subscribe now and join us on the road to Issue
#50. Link in bio.

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Results 🙂

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BACK.IN.STOCK. 🫒

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