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Krupp Group

@kruppgroup

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Full-service Creative Communications & Marketing Agency
NYC | LA
Sister Agencies:
@studiobeauty.io
@studiowellness.io
@28rowcreators

POSTS STORIES REELS TAGGED

Real life angel @kelseyanderson wearing @emasavahl 🪽 @manoloblahnik @chanelofficial @thevintagemarche @zalesjewelers @kruppgroup for the @victoriassecret Fashion Show

Mua: @bychloeforbes
Hair: @josephmaine

#victoriassecretfashionshow #kelseyanderson

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Baby, the runway forecast is in—and your closet is next. 💃✨

The MD Effect returned to @fox29philly’s Good Day Philadelphia off the back of Fashion Week to talk Spring/Summer 2027 straight from the runways of NYFW—the trends to watch and how to start making them your own right now.

Always a blast with the fabulous @alexholleytv, and you already know @mikejerrick never misses when he shows up. Fashion, laughs, and a little morning mischief… just how we like it. 😉

Thank you to the entire FOX 29 crew inc. @samanthacroix and my fabulous models for bringing the runway to life. Philly, you always make it feel like home. ❤️

#TheMDEffect #GoodDayPhiladelphia #FOX29 #NYFW #SpringSummer2027

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Congratulations to @sonjungwan on another beautiful collection! Thank you, @kruppgroup, for having me and for this unexpected little NYFW highlight! ✨

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@jarenlewison for eternally yours press @cbstv
styled by me
photos by @micahbierman_

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Reminiscing as we approach #NYBFW 🦢 @honornyc’s vision and artistry with ss27 collection xii took my breath away last April.

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October 1 marked the start of Breast Cancer Awareness Month, and one of my most meaningful traditions is styling the beautiful @elizabethhurley1 for @esteelaudercompanies ‘ Breast Cancer Campaign. 💗

We’ve been doing this together for many years, and it’s always a joy to create her looks for a cause so close to my heart. Elizabeth brings such warmth, dedication and heart to her role as ambassador.

Here are the looks I styled for this year’s campaign—fashion with a purpose, and a reminder of why we keep showing up. 💗

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Baby, the 📺 tour moved faster than my camera roll could keep up. 😂✈️

NYFW was a race, followed by an East Coast TV tour and a Chicago stop—and I’m finally sharing #TheMDEffect’s hit on @wgnnews’ @daytimechicagotv with my loves @amyrutledgetv and @tonyafranciscotv! ❤️

We talked Spring/Summer 2027 trends with a little MD Effect twist: how to bring those runway moments into your wardrobe RIGHT NOW. Why wait, baby? ✨

Joined by some of the best models in the business, who brought every look to life—Chicago, you never disappoint.

So grateful to @dorissatv, @daytimederek and the entire team for always welcoming me with so much warmth. Fashion is fun, but the people make the moment. 🫶

Wearing: @dianamahrachcouture_nyc #NYFW collection. (Tagged in Products)

#DaytimeChicago #WGN #SpringSummer2027

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girl dinner but make it a @murrayscheese aperitivo night 🧀🥂
we ate good, made pizza, it was everything 🤍
#latinacreator #nycevent #murrayscheese #Vlog #girldinner

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@Peserico_Official SS27 MFW
📷 @fotodialab

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a little bit of everything lately

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There’s something about the Florida heat, fierce fashion and fabulous women that makes a TV spot truly sizzle—and today was exactly that. 🔥🌴

The final stop of The MD Effect’s #NYFW tour brought the heat to @greatdaylivetampabay on @10tampabay!

Thank you to the amazing @allisonkropff and @janellemartineztv and to every one of my models who nailed it, bringing the incredible creations of @dianamahrachcouture_nyc, @sonjungwan and @_namilia_ to life.

Stay tuned for the full segment—and so much more. Yes, we’re a little behind, but baby…this moment needed to be seen!

#TheMDEffect #NYFW #NYFWTour #GreatDayTampaBay

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SON JUNG WAN 2027 S/S NEW YORK COLLECTION

I had the opportunity to photograph backstage at @sonjungwan with nothing but my Contax G1 and @kodak 35mm film.

For the first time in my career, I walked into a room and immediately felt the emotion of everything that had gone into creating what I was about to see. I arrived backstage just minutes before the runway, and you could feel the energy, anticipation, and so much hard work happening all around you. Being behind the scenes of this show is one of the most beautiful things I’ve had the opportunity to witness in my career so far. 🤍

So much thought, intention, and love went into this show, and it showed in every detail.

Congratulations to the entire team behind this collection. It was truly extraordinary.

SHOW CREDITS

Production @freesmeier
Stylist @deborahwatson at @walterschupfermanagement
Production Stylist @carojinpark
Director @lynneoneill at @hula.inc
Casting Director @chadthompson at @communa_k
Public Relations @kruppgroup
Music Director @laurentvacher at @maisonlabtonic
Makeup @bobbywang for @bobbibrowncosmetics
Hair @matthewcurtishair for @oribe
Nails @nailspatt

Dressers @barbarabermanbackstage
Scenic @readysetinc
Lighting @daveovercamp at @oplproductions
Video Direction @tomfordfilms

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