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@kuga.1518 is a hip hop freestyle dance crew formed by talented individuals. @kuga.studio is where their years of knowledge, experience, and approach to movement get passed on.

The identity is rooted in the culture and philosophy Kuga already lives in. Hip hop and underground music meet mystery, spirituality, darkness, and raw expression, reflecting their view of dance as something that goes beyond movement into discipline, exploration, and personal growth. This shaped a visual system that sets the Studio apart from conventional dance schools while remaining honest to Kuga 1518 character and philosophy. Each side of the brand received its own colour and symbol: an exclusive Kuga 1518 wordmark and a Kuga Studio symbol derived from it, forming both an S for Studio and a dancer in motion.

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This identity was created for last season. V2.0 is already starting to roll out for the 2026/27 season, launching this September. Come see it in action.

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Cinematography: @brunopapic
Music: Moogswing by @djsunnysun
Photo of @g1518kunsek: @rok_valencic

Thanks to the 🐐 @victor_thiebaud and the 🐐 @hoku.blend for the help on the case study!

#visualbleed
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