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Locktober
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@patron x @f1
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BTS of @ourpeople____ shoot last week.

Seeing the brand come to life in studio after 8 months of product design + development, business set up, all the way through to directing production was a surreal feeling for me.

I was really in awe watching it all come together. It’s something I’ve lost so much sleep over ideating and planning.

Being authentic and putting a new spin on an existing idea is difficult… This year I purposefully challenged myself to create that original brand experience for people, and bring an accessible value to the table. Affordable luxury.

I’ll keep obsessing over the work and exploring what’s possible, because I truly believe in the product, I believe in the brand purpose and where I can take it.

Core Collection One launching July 8, 6pm AEST
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