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Lana Maria Shahmoradian

@lanashama

13.4K

followers

2001

following

creative director 🔗 director 🔗 nature enthusiast
catskills ↔ nyc 🌳🏙️
🌱 @_offlocation

POSTS STORIES REELS TAGGED

Montreal > Upstate NY > New York City summer vacation with my adopted fam (and other special guests). Auntie Dani is tired 🫠

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Jibbitz are my favorite part of working on Crocs campaigns. They’re silly, specific, enticing, charming, and make a pair of shoes YOURS.

When we kicked off the Personalization campaign, I was stoked. Finally these lil chunks of joy getting the moment they deserve.

Full team effort of course. With Emily & @whyjayseee leading from a Global Marketing POV, @zinkstagram @cxrmencita + Carleton concepting & designing creative, and @dzrosen , @carlybhoff , & I executing the creative, it’s my fave campaign experience and work to date.

Our @family.projects partners brought on a great crew to make 4 spots and all on-fig photos in 2 days. Plz peep their socials for full crew credit.

I meeeeean 😍😍😍

A BUTTER jibbitz are you kiiiiidding me

The sound design here 🤌 s/o @concret.form

Did you know Crocs makes bags?!!!!??

It takes a village you guys

So many lil Crocs accessories. Yes I have the AirPods case. // shot all the still life in Denver over 2 days. OH SO MANY SKUs.

This one comes in micro btw 😆 she cute

Lemme introduce you to Lil Classic

And her siblings re-creating Spiderman meme

This set-up took such precision and patience, yall.

Worth it.

Ending on a high note with our Brooklyn Set Dog Ducky who was the light of my life for 4 days 🙏 🤗

Ty for watching 🫡 have a good day 💕

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Only 7 seconds of the entire @tatcha campaign is live but @laurennikrooz built an entire tatami room and it’s too beautiful not to post. Much more coming soon.

Creative Director @JillianWheeler
Director and creative partner ✨ @lanashama
Director of Photography @zoesimone.y
Tatcha Director, social @daniellemaglione
Tatcha Senior manager, social @fauxsom
Produced by @luckycharm.ny
Executive Producer @halle_________
Producer Jacques Boas
AD @mr_lionelcineas
Set Designer @laurennikrooz
Stylist @shionat
Hair @coree.moreno
Makeup @leahdarcymakeup
Nails Marbles Valdez
Prop Stylist Karl Moore
Art Coordinator / Set Decorator Lui Kobashi
Talent @naomiosaka

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@loreworld - Lil Softie

“The brief referenced 90s Skittles commercials, so I wanted to commit to that language completely, not just aesthetically, but in how we actually made the film. We embraced the small scale of the shoot by leaning into a lo-fi medium and the slightly imperfect practical effects of 90’s candy and cereal advertising. My DP Zoe proposed shooting on a Betacam, and it was something I knew I wanted to embrace fully. This became our hero medium.

Around this time, I had been watching 80’s body horror films like The Stuff, and also saw Totally Fucked Up by Greg Araki for the first time, and that seeped into my treatment. I have so much love for practical effects where you can feel the mechanism, the humanism behind the illusions. The story culminates in our hero character being engulfed by the sofa, an idea initially brought to me as a CG solve, but avoiding CG or AI felt important to me. I wanted to lean into imagination instead of rendering too literally.

Our awesome set designer Aaron and his crew physically pushed replica sections of the sofa together in-camera as it “comes to life.” That was really fun. I think the best part of working on this were the people who were involved, the sense of trust between us, and the clarity of the initial creative brief. We had a clear foundation to build from from the Lore team and their CD, who allowed us to bring it to life in its truest form.” - Director, Lana Shahmoradian

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Director: @lanashama
DP: @zoesimone.y
Set: @aaronbobrow @spencervroomanstudio
Post Production Company: @slipsstudios

Colorist: @cameronmarygold
Color Producer: @braydesk

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‘Lil Softie’ - @loreworld
(Learn more about lenses. Join the Community - Link in bio)
🔎 FUJINON A20x8.6 BRM-SD
📹 SONY DXC D30 Betacam
Dir. @lanashama
DP. @zoesimone.y
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#lensaddiction #sonybetacam

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Chefs kiss? 👩‍🍳💋?

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You asked how a Lore fragrance starts, it starts as a feeling. This is the feeling of floating high high above it all, like how in cartoons dreams lift you off the ground, and 5th floor walk ups are cramped for 1 but like cozy for 2. It’s the feeling of kisses for breakfast and breakfast for dinner. Of being rich in every way but one. Of a cozy lil cocoon, my favorite fragrance I’ve ever worn, the one I’m wearing right now. There aren’t hard people just hard ways of being with the world, so come in and float for a while until you’re a Lil softie too <333

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Sooo sofftttt for @loreworld !!

Talent: @sophiebgray @alexmidler
Director: @lanashama
DP: @zoesimone.y
1st AD: @mreconiglio
Finishing: @slipsstudios
Music: @harp_ldn
Creative Direction: @sagesmith_
Set design: @aaronbobrow @spencervroomanstudio
Styling: @emmalarsenstyle @madhappy
HMU: @catwron
Casting: @alyciacohen
Production: @kendallwstewart
Social: @amaliemoreno

Thank you thank you to dream team @melzbender @greg__gonz @samsonntag ⭐️

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