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Lani Curry

@lanicurry

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🌸 Publicist @mvmnt_agency
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Sweet bby angel 🥹🤭🖤 #dashound #dappledoxie #dapplepuppy #doxie
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Double the attitude x #dapple #dashound #doxiefever #puppy #minidachshund
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Hi I’m Dolly, after Dolly Parton 🐄🐾🖤 #doxie #dappledoxie #dappledachshundsofinstagram #dollyparton #dolly
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ACTIVATION, EVENT, IDEATION, CONCEPT & EXECUTION + PRESS OFFICE To celebrate @wear_nala launching into 22 @myer stores nationwide, two iconic Australian brands transformed Melbourne’s Staughton Place into Boobie Lane. Subtle, it was not. From the first idea and conceptual roadmap through to strategic amplification, launch event, execution and press office, MVMNT Agency brought Boobie Lane to life. A very proud moment for our team and a suitably unmissable way to mark Nala’s biggest retail expansion to date. For four days, 24 giant custom inflatable breasts were suspended above the laneway, celebrating different shapes, sizes and skin tones. Stretch marks, body hair, inverted nipples, piercings and post-mastectomy breasts were all represented, reflecting the bodies traditional lingerie advertising has historically left out. The installation took Nala’s representation beyond the intimates floor and into public space, translating the irreverence and inclusivity behind its online following into something people could quite literally walk beneath. Boobie Lane launched with an intimate event for media and key opinion leaders before opening to the public. Visitors are encouraged to donate a clean, pre-loved bra to Salvos Stores, with Nala donating one brand new bra for every bra received, up to 500, directly to The Salvation Army’s family violence programs. In just one week, our press office secured more than 30 pieces of coverage across prominent Australian media, launching Nala into Myer in true Nala style. Loud, proudly representative & impossible to miss. MOVE NOW: info@mvmnt-agency.com
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ACTIVATION, IDEATION, CONCEPT & EXECUTION + PRESS OFFICE To celebrate @wear_nala launching into 22 @myer stores nationwide, two iconic Australian brands transformed Melbourne’s Staughton Place into Boobie Lane. Subtle, it was not. From the first idea and conceptual roadmap through to strategic amplification, launch event, execution and press office, MVMNT Agency brought Boobie Lane to life. A very proud moment for our team and a suitably unmissable way to mark Nala’s biggest retail expansion to date. For four days, 24 giant custom inflatable breasts were suspended above the laneway, celebrating different shapes, sizes and skin tones. Stretch marks, body hair, inverted nipples, piercings and post-mastectomy breasts were all represented, reflecting the bodies traditional lingerie advertising has historically left out. The installation took Nala’s representation beyond the intimates floor and into public space, translating the irreverence and inclusivity behind its online following into something people could quite literally walk beneath. Boobie Lane launched with an intimate event for media and key opinion leaders before opening to the public. Visitors are encouraged to donate a clean, pre-loved bra to Salvos Stores, with Nala donating one brand new bra for every bra received, up to 500, directly to The Salvation Army’s family violence programs. In just one week, our press office secured more than 30 pieces of coverage across prominent Australian media, launching Nala into Myer in true Nala style. Loud, proudly representative & impossible to miss. MOVE NOW: info@mvmnt-agency.com
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Thursdays are hot. 🍸
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I’ll always find a hat 🎩
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MEET THE TEAM: The ever talented Lani Curry, a Senior Account Manager at Movement Agency. Lani is coming up on 5 years with the Agency this September! Swipe across to find out what area of communications she’s most passionate about ✨ Always Moving
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Favourited pics
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Classic. Scone. Mix.
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Happy Friday! A great shot from @mvmnt_agency just now in the studio!
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👯‍♀️
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