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Lara Weber | Ecommerce & Marketing

@laraweber.digital

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Strategically scale your ecommerce business 🚀
By @laraweber_
• BBus Marketing + Certified UX Designer 🎓
• CRO, UX, SEO, Digital Strategy & more 🖥️
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2025 was such a big year that tested me in more ways than I can even describe. Being able to reflect on some of the moments & good and bad was such a nice little reminder to stop being so hard on myself, I’ve achieved more than I give myself credit for. So grateful for everyone who made 2025 special- friends, family, work colleagues & everyone in between THANK YOU from the bottom of my heart 💖💖💖
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A little snippet into what a strategy meeting looks like for a client proposal. With an AMAZING team of women who all bring unique expertise to this project 💖🚀 Social Media Marketing isn’t just about setting up a phone and hitting record. There’s a whole world behind what you see on your feed. It’s countless hours of: + Sales outreach + Crafting unique proposals + Zoom calls + Pitching creative ideas + Building a strategy + Refining brand voice + Conceptualising & planning content calendars + Campaign building + Sourcing locations + Creative direction + Videography, graphic design, editing + Performance reporting + Constantly staying on top of trends & refining your strategy along the way There’s WAY more to it on top of that, especially if you’re trying to bring a HIGH QUALITY vision to life that looks and seemed EFFORTLESS. ⁣ This is “Behind the Pitch” — the work that happens before the camera even starts rolling. The conversations, the concepts, the intention. Great content isn’t luck. It’s built. In this video I talk about how it’s crucial to really drive a clients direction. In my experience - big clients don’t want, nor have the time for decision fatigue anymore. That’s where we step in and take the lead. Meetings like this are important so everyone knows their responsibility, and we are more than prepped & feeling confident to execute for our client. I’ve been quiet and keeping my head down on client jobs, but I’m keen to show y’all some of the projects I work on, so a new content strategy for my own platform is pending. More to come 🫶🏼 #socialmediamarketing #socialmediamanagement #smm #contentcreation #socialmediafreelancer #ugccreator #socialmediaconsultant
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