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london!
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Layal Balubaid (@lay.al) is a London-based Saudi fashion designer who describes her practice as “fashion that is fun and awesome i hope.” The hope seems unnecessary. Her shapes are considered and sculptural, with polka dots, ballooned proportions that reimagine a dress or a skirt. Personal details such as the shemagh, the checked headscarf worn by men across the Gulf, appears often. Her first ones came from her dad, worn through with holes, and she has since made them into bows, boots made from the scraps, and a print. She drapes on a body before cutting any pattern, because “the eye can be so much quicker,” and she makes everything to order herself. When looking at her work, try notice the small details as she puts the most thought into them.
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CIRQUE DU SLAY ꧁⋆𖦹🎭🎪 𖦹𐬺꧂

1 MONTH TO GO ⭐️ 

@aethermagazine 

photography / creative direction @mimi.sakai 
styling @laylamcelhinney
styling assist @apham_creates @4.44yli
KEY MUA @whatisiona
MUAs @hopegilvarrymua @sophiekinrossmua 
nail artist @moodynails.lnd
creative assist @belladonnavalentine 
fashion assist @gillian_.xx @thailiyahl 
models @northxstar3 @4.44yli @belladonnavalentine @venusstarworld
garments @westergrendesigns @belladonnavalentine @pearlsandswine @buttressandsnatch @charlotte_h_o_p_e @lay.al
studio @higher.potential 

ੈ🎡‧₊˚✴︎˚。⋆ #aethermagazine
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Five upcoming fashion designers you need to know about 

@mayathefaerie 
@feyminoriyanagase 
@carterhmills 
@bymattompkins 
@lay.al 

#fashion #upcoming #emergingdesigner #underrated
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