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Valéria Ishchuk

@lera_ish_

839
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1329
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Model at @karacteragency
📩 [email protected]
📍Lisbon
www.tiktok.com/@itsme.lera1
POSTS STORIES REELS TAGGED
moda lisboa - backstage for @karacteragency
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Moda Lisboa SS27 • Backstage by @niick__ph #ModaLisboa #lisbonfashionweek
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MODELS • Valéria Ishchuk na @lisboafashionweek #ModaLisboa #lisboafashionweek
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👽: @lera_ish_
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When everywhere becomes a photoshoot with @franciscotsantos
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For The Self & The Avatar, Antónia Rosa invited former model and fashion creative Maria João Baginha to lead the art direction and casting. Drawing on decades of experience, Baginha selected the models whose individuality would define the story, while Diana Silva, a student from Antónia Rosa’s makeup course, created the monochromatic beauty looks. „I entered the world of fashion purely by chance,“ Maria João tells ZOOT. What began as an unexpected opportunity evolved into a career shaped by Portugal’s emerging fashion scene of the early 1990s. Working alongside designers and photographers transformed her understanding of fashion into a creative language. „My world broadened, and I expanded my creativity by merging it with the works of artists.“ Today, Baginha channels that experience into mentoring the next generation. „I don’t create clones or extensions of myself. On the contrary, I provide all the necessary tools so that the model can sculpt their own image.“ For The Self & The Avatar, she cast the models for their individuality, expressive ability and diversity—creating what she calls „a polychromatic ode to beauty through diversity.“ „As part of the training process, I teach the language of fashion—how to communicate with your body. Before working on the model’s expression, I correct their posture to foster a new awareness of their physical body. It’s an ongoing process.“ — Maria João Baginha Creative direction @antoniarosamakeupartist
Art direction & casting @mariajoaobaginha
Photography @barbara.martons
Styling @dky.bymr & @jaypfort
Makeup @_dianasilvaa_ Hair @jordan.alves63 
Models @karacteragency — @eliza.kuzmenko_ @lera_ish_ @_angelinaterentyeva_
 Words @callmecillaa
ZOOT digital editorial design @lo_wenberg #zootmagazineofficial #antoniarosamakeupcourse #mariajoaobaginha #karactermodels
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MODELS • Valéria Ishchuk para a Zoot Art Direction @marahphotography_
Photography @grazinacollections & @joaopardal.fotografia
Styling @tatjanamjourdain
Production @ines_.batista._05 Hair & Makeup @ritasousamakeup_pro Editing @marahphotography_& manellfrederico_
Photography Assistant @sofia_void.jpg
Production Assistant @alicia.nicolau
BTS @joaopardal.fotografia & @filipamlvarelaphotography Project Tutor @luis.r.santos
Special thanks to Jéssica Silva & Ana Lourenço. Fashion @annaafonso @ines.gordo
@madveloso @carlotabrogueira.studio Words @danielas.projects
Slide design @_mafaldacc
Edited by @lo_wenberg #karactermodels #ValériaIshchuk #zoot
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IADE x ZOOT: YOUTH CULTURE
@zootmagazine × @iade_creatingcreators GROUP 2/4 — BANCA 41 A market stall becomes a meeting point. A stage for the everyday. Created by 17 photography students decided in four groups from IADE University’s Photography and Visual Culture course, Banca 41 finds fashion where life is already happening. Shot at Mercado de Santa Iria de Azóia, in Lisbon’s metropolitan area, the story blurs the line between commerce and culture. Vintage and second-hand pieces sit alongside contemporary Portuguese designers, pulling from 90s prep and grunge to show circular fashion as something lived, layered and in constant circulation. ✨ Full story via the link in bio or at zootmagazine.com. ◾️ Art Direction @marahphotography_
Photography @grazinacollections & @joaopardal.fotografia
Styling @tatjanamjourdain
Production @ines_.batista._05 Model @lera_ish_
Agency @karacteragency
Hair & Makeup @ritasousamakeup_pro Editing @marahphotography_ & manellfrederico_
Photography Assistant @sofia_void.jpg
Production Assistant @alicia.nicolau
BTS @joaopardal.fotografia & @filipamlvarelaphotography Project Tutor @luis.r.santos
Special thanks to Jéssica Silva & Ana Lourenço. Fashion
@annaafonso
@ines.gordo
@madveloso
@carlotabrogueira.studio ◾️
 Words @danielas.projects
Slide design @_mafaldacc
Edited by @lo_wenberg
 Images cropped for Instagram. Full story and complete credits at zootmagazine.com. #IADExZOOT #YouthCulture #zootmagazineofficial #StreetStyleLisbon #StudentProject
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Blossom Days no Glicínias Plaza em Aveiro. Upcycling, consultas de imagem, tatuagens, montras vivas, penteados e maquilhagem, e ainda um workshop com a artista @catavassalo #gliciniasplaza #moda #beautyandstyle #fashion #karacterfashionhub
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No makeup makeup for KMT2025
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A marca Cerimónia com mais de 60 anos de história 🎞️ participou no Rossio Fashion Day para mostrar a sua nova coleção ✨ #karacteragency #karacterfashionhub #moda #fashion #rossiofashionday #desfile #marcas
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E.E. Sousa Silva uma das marcas mais antigas a desfilar pela calçada do Rossio 🤍 Marcou o desfile com cultura e deslumbre ✨ #fashion #moda #karacter #desfile #tonipons #chapeuslisboetas #rossio #evento
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