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Lex Overtoom | Photographer & Filmmaker(@lexovertoom)'s profile avatar HD Profile

Lex Overtoom | Photographer & Filmmaker

@lexovertoom

8.1K
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1589
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Photo & film
Focus: style, story & identity
Creative Dir: @inline.agency
✉️: [email protected]
POSTS STORIES REELS TAGGED
We’re incredibly grateful to everyone who has supported us throughout the past four years at @ziyelboutique. Your love, loyalty and trust have meant more than words can express. Here’s to everything we’ve built, everything we’ve learned and the exciting new chapter ahead. 🌍 Follow along as I share insights into the life, journey and creative world of a fashion designer. ✍🏽
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Here n there, mostly in the sun 🌞
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New setup: two wheels and a board strapped on, can’t be happier :) 🏍️🏄‍♂️
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POV: @inline.agency working as creative content partner for the SS26 campaign of one of our trusted clients @gabbianodenimofficial 🤝😉. . • #menswear #contenthatconverts #storytellingmarketing #inlineagency #production
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First hours of your day, what can you wear? At Ziyel, we design pieces that move with you from slow mornings to late afternoons, from winter layers to summer lightness. Every detail, every fit is a connection to our roots. Designed to transcend trends. #TogetherasOne #minimalfashion #ethics #menswear
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Get ready for a behind-the-scenes look at my journey as a fashion designer and entrepreneur. I’ll be sharing the highs, lows and everything in between. What do you want to know about turning your passion into a career? Ask me anything. #TogetherasOne #minimalfashion #ethics #menswear
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Citytrippinn (warsaw editon) 💛
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New things coming. 📽️
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Our work now in stores throughout Western-Europe. SS26 Campaign for @gabbianodenimofficial. Facilitated from A to Z by Inline Agency in close collaboration with the Gabbiano team
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I’m Lex, founder & creative director of Inline Agency. After years of working as a photographer and filmmaker in the fashion and lifestyle branche, @timmonday and I noticed this one problem again and again; Brands using off-brand content. This sparked the idea for Inline Agency. An agency that creates content that is in line with a brands character and strategy. This way we can help brands keep up with the never-ending need for content, without losing sight of who they are. At Inline, we create campaign content, social content, and brand assets that feel like your brand, not just pretty pictures. We’re not here to sell you a strategy, we’re here to make content that fits into yours. We’ve already had the chance to work with brands we admire, and continue to create scroll stopping content together. Now we are ready to work with more clients. Fashion, lifestyle, activewear, and beyond. Contact us to inquire about content that actually converts via tim@inline-agency.com
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TONA SWOBODA x Sophie Tiné | 23.09.25 On September 23, 2025, TONA SWOBODA and Sophie Tiné unveiled their new collections — New Era and The Launch — in a joint runway performance at NDSM, Amsterdam. Both designers described it as a “full-body conversation”: craftsmanship, detail, and empowerment intertwined. Each piece was handcrafted in their Amsterdam studios — bold silhouettes, sculptural shoes, raw textures, and refined strength. AG&C was proud to bring this debut show to life, working closely with both designers to realise their shared vision. With special thanks to @stephaniebloemen, whose eye for detail, decisiveness, and dedication shaped the process and helped the evening reach its full potential. NEW ERA — available at tonaswoboda.com The Launch — available at sophietine.com AG&C founder @anilgezmen Production manager @stephaniebloemen Choreography @sanderb0s Moderated talk @laurenmorrisjansen Drinks @stgermaindrinks & @delokaliteit Food @gigi.notenboom Photography @lexovertoom @socialthom @frankeclara Videography @josephfraank Hair & make up @jouwkapper @alice_artistry_ @bybeatrizart Styling @cathymoens Lights @naomirechtman Jeff-of-all-trades @jeffdevos Models @marina.spralja @loiscalita @flaviapiason @ilimai_k @sashavanhoorn @soumaya.kiss @abbyko_ @mirte.vdheuvel @lilymaries @juliaglewis @annhenly Music @milano.soprano
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Some connections just work, on every level. Thank you for all the years, all the projects, and all the fun along the way. Couldn’t be prouder to see you at AG&C. The manager to my creative whirlwind. Here’s to many more @kellyorta ❤️
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