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LifeAtTheDoubleArrow

@lifeatthedoublearrow

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Retired PRCA Bareback Rider turned bucking horse raiser and rodeo instructor....husband and father just working to make this ranch an oasis!

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💙 Sawyer Ray turns the BIG 11!! 🎉
This boy melts my heart in every way. The love he gives to his family and friends is so pure, so genuine, and so full of kindness. He has the biggest heart and the most honest soul!
So incredibly loved, today and always. 💙

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This is why kids are burning out of rodeo.

We’re starting kids too young.
Their bodies aren’t ready.

But if they’re going to do it anyway, we can’t ignore it.

We have to step in, meet them where they are,
and help them build a future — not burn one out.

New Episode is Available Tomorrow | NFR Ep with/ Jerrod Johnston PRCA Youth Camp Lead

Subscribe for weekly episodes featuring champions inside and outside the arena.
Listen on Spotify & Apple Podcasts.

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2025 NFR — wrap up.

What a week.

Having our full group of coaches together in Vegas was something special. Different backgrounds, same mission: keep raising the standard and changing rodeo for the better. Watching our athletes compete at the highest level, handle the moment, and represent what we believe in — that’s what it’s all about.

A lot of people don’t see everything happening behind the scenes. Alongside the coaching, @ja_kemo_holl and I have been building @westernlegendssportsmgmt , and NFR showed us exactly why it matters. Helping athletes create real relationships with brands, not just logos on a shirt, is a big part of the future of this sport — and we’re just getting started.

The podcast was an absolute success. The conversations, the guests, the energy — unreal. None of it happens without partners who believe in the vision.

Huge thank you to @fenogliobootco for trusting us, backing the show, and opening their booth to us all week. We can’t say thank you enough. Big things coming in 2026.

And a special thank you to @coach_tyler.b for running the camera and IT all week for us, we couldn’t do it without you!

Grateful. Fired up. And more committed than ever to helping move rodeo forward.

Onward and upward 🤘

#NFR #ChampionLiving

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Our first episode with @lifeatthedoublearrow was so fun! You can catch the show on our YouTube Channel now or in a couple days on Spotify and Apple Podcasts. We can’t wait to see you guys tomorrow at the @fenogliobootco booth, 21003 Las Vegas Convention Center, Dec 4-12 😎

#championliving #fenogliobootco #hooey #rodeonow

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TOMORROW IS THE DAY! We can’t wait to get things kicked off with our friends at @fenogliobootco ! Come hear some good conversation about the future of rodeo and what the PRCA is doing to help the next generation of rodeo athlete with my good friend Jerrod Johnston!

We can’t wait to see youall there!

10AM / Cowboy Christmas / Booth # 21003

#championliving #fenogliobootco #hooey #rodeonow #prca #nfr #cowboychristmas

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Happy Father's Day, JJ!!! 💗

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Finally a smiling race pic and my boys are in the background!!!! Best picture EVER!!

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💗💗Happy Valentines to the man that always loves me…even when I am a little mean, crazy and ugly! JJ is the glue that holds me together, picks me up, supports me and my calm. #happyvalentinesday #cowboy

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🤠❤️Love when Timehop brings up my favorite videos!

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My person ❤️❤️❤️❤️
I wouldn’t have the courage to run without him! JJ goes above and beyond to be apart of my running journey! He keeps me safe, hydrated, motivated, encouraged and much more. When I am sore, tired and ready to give up…he keeps me on course. Training for a full is time consuming and I cant thank JJ and the kids enough for being so patient and dealing with all the running and recovery! ❤️❤️❤️#marathontraining #26.2

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Lover boy ❤️❤️❤️

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Sawyer Ray spent the morning with some of rodeos best. He loved helping dad with rodeo camp! #prcayouthcamp #prcarodeo

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