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Lina Baumann

@linabaumann

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@voile.studio
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Level by level, bringing @zalando customer benefits together — all in one space. 🛗🌀 Directed by @maxsiedentopf produced by @division.global Client: @zalando Director Global Marketing: @stadtlandkanal Senior Global Marketing Manager: Katharina Kaempfe Senior Creative Ops & Production Manager: Alina Barnstorf-Mertl Global Creative Director @anoukjns Creative Director Copy @simlecompte Senior Global Art Director @amanda.berndt Team Lead Styling Director & VM Manager @_louisemcilroy Global Styling & VM Manager: Matteo Volpini Creative Agency: @voile.studio Executive Creative Director @francamoor Managing Director / Account Lead @linabaumann Strategy & Copy Martin Jackson, Dominik Müller Creative Director Johnny Graf Art Director Socials @lindonhimaj Graphic Design @katerkarla Creative Producer @ejrasunna Campaign Lead @janninastuker Production: @division.global Director @maxsiedentopf Director Socials @bobjeusette Executive Producer @hugorgmarcel Producer @lolaburelle DoP @hampusnordenson Styling @suzekuit Styling Assistant @moritzmomi Set Design @tillduca Music @levindennler Hair Stylist @nelson_hairstylist Makeup Artist @florenceteerlinck Casting @marielevycast Talents @glowoes @danieladalon @kristinzakala @katja.paerli @seidattia @kyliam_amr @davidsollazzo @rastreep Isabelle Bayard, Felix Pietrons, Faustine & Romaine
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Developing the new visual identity for Schauspielhaus Zürich. Step 02: Taking type from page to place. With the new illuminated signage above the Pfauen entrance the Schauspielhaus gains its voice in space. Across the glass façade, the ensemble itself begins to dance, just as it did in the season book’s overture. Inside, the redesigned foyer extends the stage into the everyday. Client: @schauspielhaus.ch (Co-Intendanz @pnr.k @rafael_sanchez_sun.jazz Dramaturgie @hannah.schuenemann Stage Design @michelaflueck Consultant @david_schaerer_studio ) Creative Agency: @voile.studio (Art Direction @francamoor @pablogenoux @salzmann_gertsch ) CGI @dimisaere Account Lead @linabaumann Campaign Lead @maraayu @janninastuker Prod @ejrasunna ) Photography: (Photographer @retoschmidd Styling @francescacefiscasoli Hair&Make-Up @rachel_annies_bredy @stephaniekunzmakeup Documentation @dxh.jpg )
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Up here, the wind decides into which sea each raindrop will flow - Andermatter Issue: Summer 2025 Client: @andermatt_swiss_alps @farr_heidi Concept & Design: Studio Voile @francamoor @funkyguegini @linabaumann @maegnum @janninastuker Dominik Müller Words: @christof_gertsch @frank_baumann_official @chakahlia Photography: @lukas_wassmann @connymirbach
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We’re so proud to see MEINE WELT out in the world — Marco Odermatt’s first authorised biography. A modular collection of journals: an intimate look at focus, discipline, and curiosity. Such a special evening yesterday celebrating its launch, thank you to everyone who made it happen! 🥹❤️ Redaktion: @christof_gertsch Mikael Krogerus Konzept & Design: @voile.studio (Creative Direction & Design @francamoor Graphic Design @katerkarla Project Lead @linabaumann @maraayu @janninastuker Finetypo @funkyguegini) Illustrationen: @patrick.bonato Fotografie: @florian.spring @sandrobaebler @tchapaloute @dxh.jpg @andybaier Druck: @druckerei_odermatt_ag Initiiert von: @abrogans_sportmanagement Verlag: @woertersehverlag
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MEINE WELT is finally out 🥳 It’s more then just a story: they are memories, humans and moments, which made me, who I am today. Dear fans, I hope you like it:) Thanks to everyones incredible work it’s not just a book - it’s something special 🙏🏼 • Redaktion: @christof_gertsch Mikael Krogerus Konzept & Design: @voile.studio Illustrationen: @patrick.bonato Fotografie: @florian.spring @sandrobaebler @tchapaloute @andybaier @dxh.jpg Druck: @druckerei_odermatt_ag Initiiert von: @abrogans_sportmanagement Verlag: @woertersehverlag
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Casual friday 🐐💫🇨🇭 📷: @pierreangecarlotti #NumeroMagazine #RogerFederer #TheAceClub
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Middle Plane Issue No. 1, The Good Life, by Johnny Dufort and Lotta Volkova 
Photographer: @johnnydufort Stylist: @lottavolkova Model: Sasha Krivko Makeup Artist: @thomasdekluyver Hair Stylist: @cyndiaharvey Casting Director: @julialangecasting 
Editor-in-Chief: @ronimonhait Creative Director: @bruceusherltd Producer: @louisemesrats 
@dobedorepresents @artpartner @morfosi_milano @middleplanemagazine
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Directed by Camille Summers-Valli and captured by Anne Grycka, Zendaya takes us on her first trip to the Swiss Alps. 💖 On Creative lead: @samikimberley Head of AD: @matt.tucker.studio Art Direction: @alexaboldy CD @valerio_oliveri EP: @ceeskelly Marketing lead @christie_yaa Crew Director + Photographer: @camille.summersvalli Styling: @luxurylaw DOP @annegryczka Hair: @hairbyantoinettenyc Makeup: @ernestocasillas Production: @division.global @parent.global @voile.studio Production Services: La Famiglia 1AC: Tom Brown Clapper Loader: Beni Fernando Gaffer: @simon_puemi_wyss Electrician: Marco Quandt Grip: Nik Delley DIT: Denis Spycher VTR: Daniel Keller Sound Operator: Kurt Human  Social Lead: @ell.i.ott BTS: @simonalmers Editor: Matt NeeColor  Grader: @julienalary_color Music composition: @raudie_mcleod etouch: @inkretouch
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What do I wear to land a backside method? From concept to creation, we brought Zalando’s Wintersport Campaign to life. With @achillemauri.eu and @filippodelzanno behind the lens, we hit the slopes with pro athletes @mathilde_gremaud , @patburgener , @zimmermannlisa and @dennisranalter — capturing the action from both their POV and ours. This collab sparked something even bigger: Zalando is now the Presenting Partner of the LAAX OPEN 💙👃💙. Huge thanks to @zalando & Team for trusting us to push boundaries on and off the slopes. Creative Agency: @voile.studio Creative Lead: @francamoor Campaign & Production Lead: @linabaumann Startegy: Luca Tito Copy: Martin Jackson AD: @funkyguegini Design: @katerkarla Creative Producer: @ejrasunna Director/Photographer: @achillemauri.eu 1st Assistant: @lucacalcagnophotography DoP: @filippodelzanno 1st AC: @salam_aleikum 2nd AC: @adria.n.n Gaffer: @simon_puemi_wyss Digital Operator: @sandro_mazzola_photography DIT: @leonorlandi 2nd Cam: @etienneclaret Production: @voile.studio Production Manager: @brani_high Production Assistant: @alishalounader @cynthhhiaaaa Styling: @_louisemcilroy Hair: @rachelbredy Make-Up: @sophiasingh Retouching: @davide_scalenghe Edit: @outer____ Localising: @slaughterhouse_postproduction Grading: @rmstudios Music: @levinlucca Design Treatment: Traffic Casting: @hiertalents 💌for all the support and co-creation magic: @stadtlandkanal @sandypiep @lenamarietim @veritycharmer sharontan @piagruber
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Introducing the new Andermatter guest magazine! This winter, we launched our first issue with a fresh design and inspiring stories, capturing the magic of Andermatt — a place full of surprises through all seasons. From testing five fondues in one night (yes, totally worth it!) and ice dips to meeting the people behind the slopes (💕) and enjoying a spa escape to The Chedi with Charlotte Fischli, this project has brought us loads of joy. Thank you team! @simonhabegger, @connymirbach, @hello_ingeborg, @christof_gertsch, @charlotte_antonia, @stefankern The next issue drops this May—stay tuned!
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What connects @marcoodermatt and Descente? It’s the shared obsession with precision — both on and off the slopes. Collaborating with directress Stini Röhrs and cinematographer Théodore Hugonnier, we crafted a campaign that captures Marco’s intense focus, from preparation to his final race through a snowstorm. Every detail matters because every second counts. <3 Creative Agency: @voile.studio Directress: @stiniroehrs Cinematographer: @theodorehugonnier Gaffer: @simon_puemi_wyss MOCO Operator & Programer: @broskymedia Production: @voile.studio DIT: @dithouseonsetblog Hair: @gabrieldefries Styling: @lya_sol Editor: @outer____ SFX: @omenpizzo Grading: @studio__rm Music: @levinlucca Special Thanks to Descents Creative Team @les.hadrons for all their trust and support!
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