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Theresa Sullivan | Copywriter

@littleflamecreative

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✏️ website copywriter & meaning-maker
✨ writing words so you can say. it. differently.
❤️‍🔥 because sales *and* self-expression belong together
👇🏻
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One of my focus industries as a designer is lifestyle, and while I don’t have a niche in real estate by any means, over the years I’ve had the pleasure of designing several websites for awesome local realtors. When people think of real estate, they tend to think of pushy, salesy people who hide important details just to make a sale. But of course, the real estate agents I’ve collaborated with are nothing like that at all. Each one I’ve worked with has a heart of gold and a genuine goal of helping their clients feel comfortable, feel at home, and make the best decisions. And so, each of their websites is completely unique, as well! They are totally different from their “competitors,” and that’s what their websites help communicate. Each of their websites leans into their core values and individual goals to resonate with the clients who are the best fit for them. For @avlcityrealestate (also a property management firm), their website exudes approachability and communicates their immense experience. For @pollinateavl, her website speaks to finding a sense of belonging and her niche in homestead properties. And for @ashevillecraftedrealestate, her website focuses on comfort and support for first-time home buyers. Real estate websites are also a bit unique for me, as they are the only sites that I do not build in Squarespace or Shopify. The best platform to integrate an MLS system is Wordpress. For each of these sites, we collaborated with a wonderful Wordpress developer. Interested in launching a new website for your lifestyle brand? Let’s talk! I’m currently booking Fall projects, and I’d love to learn about your goals! ~ Credits: • All websites designed by @ampd_designs • @avlcityrealestate development by @duewestdesign • @avlcityrealestate branding by @logarythmcreative • @pollinateavl development by @duewestdesign • @pollinateavl copywriting support by @lilttleflamecreative • @ashevillecraftedrealestate development by @mikeyspiceevans
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What if your website could out-perform websites from big-name brands in your industry?! 🤔 And what if we told you it’s actually super easy to do?! 👀 While researching websites for a project, my friend Theresa noticed that lots of big, household-name brands have major website issues that: • Negatively impact their SEO • Make their website inaccessible for people with disabilities • Make it hard for people to find the information they need What does this mean for you? This means that YOU have a huge opportunity to make your website perform better than big brands’ websites. At our FREE live webinar, we’ll be giving you 4 EASY CHANGES you can make right away to any & all pages of your website to do better than the big guys. JOIN US – register at the link in my bio for “Better Than the Big Guys”! 🗓️ Thursday, April 30 🕒 3pm EST / 12pmPST (+ Q&A after!) 🎟️ FREE 🖥️ Live on Zoom 👋 Hosted by web designer Alyssa (@ampd_designs) and copywriter Theresa (@littleflamecreative)
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The playing field between your small business and a household-name brand might be more level than you think! While researching CPG websites for a client project, Theresa noticed that lots of big, household-name brands have MAJOR website issues. Major issues that: - Negatively impact their SEO - Make their websites inaccessible for people with disabilities - Provide downright confusing user experiences, making it hard for people to find the information they need. This is shocking considering their sizes and likely marketing budgets! …BUT This means that YOU have a huge opportunity to make your website perform better than big brands’ websites. At our free webinar, we’ll be giving you 4 EASY CHANGES you can make right away to any & all pages of your website to do better than the big guys. JOIN US - register for free at the link in my bio! 🗓️ Thursday, April 30 🕒 3pm EST / 12pmPST (+ Q&A after!) 🎟️ FREE 🖥️ Live on Zoom 👋 Hosted by Alyssa (the designer behind @ampd_designs) and Theresa (the copywriter behind @littleflamecreative)
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I could spend all day scrolling through this website for @kellymccracken.co 🛟 Kelly is a Certified @dubsado Expert who works with wedding professionals to streamline their systems and stop the spiral. Her work makes it feel like your business is running itself, and now her brand feels just as effortless! From the very beginning, I knew this needed to sell more than just her systems services, we had to sell the lifestyle her clients are craving: ☕️ Peaceful mornings 🗓️ Fully booked calendars 🧘🏻‍♀️ Time to breathe 🍷 Rosé at sunset with your best girls Oh, and a business that’s beautiful and buttoned-up behind the scenes (so you can spend your time floating for a while 😉) We blended coastal elegance with elevated tech energy, and the website reflects that at every click! I fully pushed the limits of what I could design to make sure every detail felt refined and intentional 💅🏼 And shoutout to @littleflamecreative for the dreamy, conversion-ready copy that brought it all to life! I’m soooo glad Threads brought us together last year because this project is super special 🥰💻🌊
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2025! The hardest year and also somehow the best one yet. The valleys were there to make room for more JOY! If you’re here, I love you and miss you <3 song is RIP To The Empire State Flea Market by Frog, and apparently it was my most played song this year
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The @kellymccracken.co brand and website are officially LIVE and I am fully obsessed with every detail 💅🏼 Kelly is a Certified @dubsado Expert who works with wedding professionals to streamline their systems and stop the spiral. Her work makes it feel like your business is running itself, and now her brand feels just as effortless. From the start, we knew this needed to sell more than just her services—it had to sell the lifestyle her clients are craving. Peaceful mornings. Fully booked calendars. Time to breathe. Rosé on a boat at sunset on a week day. Oh, and a business that’s beautiful and buttoned-up behind the scenes. We blended coastal elegance with elevated tech energy, and the website reflects that at every click. I fully pushed the limits of what I could design to make sure every detail felt refined and intentional. And shoutout to @littleflamecreative for the dreamy, conversion-ready copy that brought it all to life! I’m so glad Threads brought us together earlier this year because this one’s something special 💻🌊 Go see it in action at kellymccrackenco.com
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Struggling with what to say and how to say it? Today’s sessions (TOTALLY FREE FOR 24 HOURS!) are for you. 🚨 You can watch all Day 2 sessions FREE for the next 24 hours — learn how to tell better stories, make IG stories UNMISTAKABLY you, create a snippet library, plan out your year and SO MUCH MORE. 🕒 These free sessions disappear Thursday at 9am ET! (Unless you upgrade to the All Access Pass, which – honestly? I would!) 
🎟️ Comment SUMMIT to grab your free ticket + start watching now (Extra credit: Tag a small biz owner who should get in on this!)
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🧲 When it comes to attracting and connecting with ideal customers, what you say makes ALL THE DIFFERENCE. That’s why Day 2 of The One Thing is all about helping you say it right — with messaging, mindset, and content strategies that build confidence and actually convert. If you’ve ever stared at a blinking cursor wondering what to say — these sessions are for you. Here’s a taste of what you’ll learn: 📱 Make your IG Stories unmistakably YOU with @byhellolemon 🎙️ Turn everyday moments into story-driven content with @welltoldsally 🧠 Write “you belong here” headlines for your website with @downtothedetails.copy ❓ Map your market with smart questions + fresh perspective with @chedvakl 🪞Finally feel good talking about yourself (in bios, pitches + more) with @ashleesangconsulting 💫 Build a personal brand that celebrates all of you with @chelseaabril
🖋️ Powerful, perspective-driven website copy with @littleflamecreative
💡 Find the emotional driver behind your brand with @the.marketing.psychologist 🧭 A one-page plan that reflects who you really are with @thisisfinolahoward
🎙️ An AI-powered repurposing system for podcasters with @coliejames 🧘‍♀️ Your message, mapped — a 15-min fix for scattered content with @mindfulcreativemuse 🔁 Reimagine content creation with repurposing (finally) with @krystle_straub 📚 A copy-paste snippet library that saves hours with @makerandmoxie 📓 Use your biz life as a client-converting content machine with @kv.mktg
🧠 Train your AI to sound like you (and save you hours) with @bloomhustlegrow
🧩 Build a sales page in 10 minutes flat with @culturalvisionaries
🎨 Theme your brand so it rises above the noise with @studiocoya Day 2 is packed with strategic clarity, practical tools, and big mindset shifts — and it’s 100% free. 👉 Comment SUMMIT and I’ll DM you the link to browse the full agenda and grab your ticket.
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The new and improved AOP website is live with tons of upgrades, including a new course platform, new courses and material, and more information about how AOP can transform your painting process. Join me in AOP to develop your eye, refine your technique, and paint scenes that move you! Check out the new site - www.adventureofpainting.com - link is in my bio @adventureofpainting - and reach out with any questions! Enjoy! 🖌️🖌️🖌️ #adventureofpainting #onlineartcourse #landscapepaintingcourse #scottchristensen #onlinepaintingcourse
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Sharing more of @pollinateavl’s new website design! It was so much fun working with Susanne, an Asheville realtor, to design a site that exudes her core values of: 🐝 Belonging, supportive approach, expert advice, understanding, trust, and personalized professionalism 🐝 Welcoming others, and helping them find their hives and contribute to the pollination of their communities 🐝 Guiding her clients through the real estate process with confidence and peace of mind, while staying focused on their goals This website was designed by me (@ampd_designs) and developed in Wordpress by @duewestdesign, with copywriting support from @littleflamecreative. Check out the full site at pollinaterealestate.com!
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Excited to share the new website design for @pollinateavl, a local Asheville realtor who has a specialty in homestead properties. Owner Susanne is driven by connection, togetherness, and fellowship. She loves creating a welcoming community by being down-to-earth, warm, and open, and described buying & selling your home as “the most personal professional relationship you might have.” Susanne explained that Pollinate Real Estate stands for a core desire for belonging, of helping others find their hive and contribute to the pollination of their community. 🐝 Through the design, we communicated her knowledgeable and supportive approach, and her expert advice delivered with understanding. The design blends approachable, trustworthy, and professional, conveying her commitment to guiding clients through their real estate process with confidence and peace of mind while staying focused on their goals. We had the great pleasure of collaborating with two other amazing creatives on this project: 👩‍💻 Meg of @duewestdesign on development of my design in Wordpress ✍️ Theresa of @littleflamecreative on copywriting support Truly a dream team! Check out the new site at pollinaterealestate.com!
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Sara has a reflective, grounded feel that perfectly balances « approachable » with « polished. » The mix of serif fonts, dreamy photos, and bookish vibes feels organic but still professional. This template + brand kit is perfect for creative pros who want to build trust while highlighting their authenticity. Scoop the Sara template + brand kit in The Archetype Atelier to put this brand to work for your own business!
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