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In 2026, Reggae Sumfest celebrated its 30th anniversary,
a milestone honoring three decades of Jamaican music, culture, and unforgettable moments.

To commemorate the occasion, we partnered with the Sumfest team to create a limited-edition merchandise capsule that pays tribute to the festival’s legacy while translating its story into a collection of wearable keepsakes.

Swipe through to explore the inspiration, design process, and thinking behind the Sumfest 30 collection.

#ReggaeSumfest30 #JamaicanCulture #MerchDesign #LiveHigh #WeeDesign
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Tb to my interview with the dope @aurajae_ at the first staging of @own_thedrop back in February of this year 🗓️

whether it be thru @livehighmeds or in collaboration with Jamaican music icons, designing streetwear and merch is my favourite side of myself… @own_thedrop is an extension of that identity and passion 

We loading up for Staging #2 very soon 👌🏾

📹: @mvrk_ll
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Inner Views with @king_dmix 🫡

@croydonfm
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Never stopping, I man Push On 

Push On | Streaming Now #reggaedancehall
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There ain't no need to sweat, I man push on with confidence. 

#reggaedancehall #pushon
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Been in the darkness for too long, time to shine.

Push On | Midnight
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back to up