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Prada America’s Cup, first created in 1997 as performance footwear for Prada’s Luna Rossa sailing team.

It came out of Prada’s technical sportswear universe that evolved into Linea Rossa, mixing leather with technical fabric and a chunky rubber sole that later became its signature. 

Prada has never consistently credited a single named designer for the original model in public materials, and it’s generally treated as an in house Prada design from the Miuccia Prada era. 

It is the blueprint for modern luxury sneakers. In the 90’s this was an extremely unique design and it’s continued to be popular almost 30 years later with little overall change. In Europe the sneaker has been adopted by a variety of subcultures.
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