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A multidisciplinary lab for unconventional companies.
📍 Bengaluru, India
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AI x Creativity in Advertising in partnership with LocalHost, 

At the inaugural Good Ads Matter Ad Festival ’26, we were delighted to witness the premiere of ‘Shuruaat’, an AI film created specially for the festival by Anurag Tiwari @anuraagtiwari and Nivedita Gaur @framesbynivi.ai.

A tribute to nine pioneering Indian women who were the first to make a significant mark across various artistic fields, the film celebrates the women who helped shape India’s artistic and cultural history, yet their names remain unfamiliar to many.

Explore the filmmaking process at mostra.media

We were joined by with a distinguished panel—director Shakun Batra @shakunbatra, animation director Suresh Eriyat @suresheriyat and filmmaker Samir Mallal @samirmallal, 
three versatile voices that shared diverse takes on AI and creativity—in conversation with Invideo’s Nishant Tahilramani @nishant_tahilramani.

The insightful conversations delved into the evolving creative landscape, exploring how artificial intelligence and human creativity can work hand in hand to push the boundaries of storytelling.

AI Session Partners: LocalHost @localhosthq & Chandan Perla @chandan_perla 
Image Generation Partner: Induce Labs @induce.creators
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AI & CREATIVITY IN ADVERTISING—In Partnership with LocalHost

Good Ads Matter’s first-of-its-kind Ad Festival is almost here, and the lineup of sessions just keeps getting more exciting.

We invite director Shakun Batra @shakunbatra, animation director Suresh Eriyat @suresheriyat and filmmaker Samir Mallal @samirmallal —three brilliantly talented and versatile voices—in conversation with Invideo’s Nishant Tahilramani @nishant_tahilramani , to discuss how artificial intelligence and creativity go hand in hand in today’s creative landscape.

The conversation will be abundant, insightful, and simply a masterclass in adapting to the new age of creativity.

Join us,

16 October, 2026
Aditya Birla Theatre @intabpaa
Babulnath, Grant Road (W), Mumbai

*By Invitation Only. Limited Passes.

Comment ‘GAM AD FEST’ and we will DM you a registration link to join the waitlist.

Cultural & Venue Partner: INT Aditya Birla Performing Arts Academy @intabpaa
Creative Partner: Purpose Studios @purpose.studios
Print Partner: Manifest India @manifestmediaindia
AI Session Partner: LocalHost @localhosthq
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anyone can attend, for free. see you on friday!
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