Instagram story viewer> @logbcreative> Tagged

logan beard

@logbcreative

1.6K

followers

772

following

design + photo @csufootball | @logbphoto

POSTS STORIES REELS TAGGED

There’s something special about working a Homecoming game for your Alma Mater🐏🫶

Especially when it’s against your home state school that your twin brother went to! (we got you next year beavs)

3

37

week three 🐏

3

8

I love my job @csuramslive !! 🐏🫶🎤

3

47

Congratulations to the Georgia Football Creative Class of 2026! 🎓🐶

We are so excited to see what the future holds for each of you!!

#GoDawgs

2k

24

This Spring, Logan Beard (@logbcreative), has been working hard on a Senior Exhibition for his Bachelor of Fine Arts in the UGA Lamar Dodd School of Art.

This project explores the culture of modern American football players through contrast against the visual identity of college athletes of the 1960s. Logan worked with 2 of Georgia Football's star athletes, Nate Frazier and Ellis Robinson, who helped bring the vision to life even more!

The display will remain up through Friday on the third floor of the Lamar Dodd School of Art! Go check it out!!

497

14

Red, White, and Black.

This project explores the culture of modern American football players through contrast against the visual identity of college athletes of the 1960s. Drawing from my experience working with the University of Georgia football team, I became interested in how the aesthetics and cultural presence of athletes have shifted over time. Today’s version of collegiate American football is strongly tied to fame and social media attention, playing a large role in culture due to the monetary opportunities associated with them. While vintage football imagery often presents athletes through a standard and uniform appearance, contemporary players express identity through jewelry, style, and personal fashion. By blending this modern method of personal expression with the static, simple styles and poses of 1960s football documentary photos, this project accentuates where American football is today through visual signs of its development into an entity that is much more than just a sport and its players.

Setting out to explore this idea visually, I expanded my workflow to include photography and fabric by knitting a letterman sweater and sewing together a 1960s style football jersey, both with modern trends. The jersey was stitched together from mesh fabric, with the stripes painted with acrylic paint, and the jersey numbers and tag sourced from a current Georgia Football practice jersey. The sweater was hand knit, and the letter was felted and attached by hand. With two current Georgia football players, Ellis Robinson (left) and Nate Frazier (right), as models for my photography, I used medium format color slide film and black and white film as an ode to the era. The work as a whole highlights the culture, ethnicity, and style of modern athletes of the sport against the backdrop of the fashion of their football forebears.

As a graduating BFA student from the Lamar Dodd School of Art at the University of Georgia, I was a part of the Spring 2026 BFA Exit Exhibition, titled Everything Now. This is an art show highlighting the graduating students and their work, with my exhibition being shown from April 3rd to April 10th, 2026, in Athens, GA.

185

18

For the ones that didn't get the message.

The Dawgs are back-to-back SEC Champions 💯

#GoDawgs

470

25

filling my life with what makes me truly happy🫰🏽

40

0

584

36

Happy Halloween from your favorite Creative team!! 🍫👻🎃

#GoDawgs

129

14

Beignet. Done that.

#GoDawgs

196

8

SEC CHAMPIONS.

#GoDawgs

229

22