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@lou.thestudio

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Building timeless brands that stand out.
Brand Strategies. Brand Identities . Campaigns . Social Presence . Ai campaigns
By @larissayounes
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So grateful to sit down with @hayamagazine for a conversation that felt less like an interview and more like a chat about everything I love. We talked about design, what creativity means to me, and how my ideas actually come to life, the messy, honest, behind-the-scenes part of my process. I also shared a little about what's coming next at @lou.thestudio and I'm so excited for you to see it. Thank you for the space to share my story, and thank you to everyone who has been part of this journey. Pictures: @shotbynourtarabay Full interview at the link in my bio. ✨
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Almost a month ago I was invited as a guest speaker at LAU’s Entrepreneurship & E-Commerce Marketing class 🤍 Got to talk brand building and e-commerce with the next generation of founders. 12+ years in this industry and still feels surreal to be the one invited to give my opinion and expertise in this field.
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Brands that stole the moment, without paying millions on add. They noticed something simple, and treated a moment creatively and made everyone talk about them.
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My take on what a limited edition *Starbucks x The Devil Wears Prada* capsule could look like. Designed the product, the concept, and the world around it. A study in the darker side of fashion, where ambition, pressure, and perfection collide, and the polish is the disguise. Not the soft, oat-milk-latte version of ambition. The other one. A reimagined Siren, her tentacles bent into pitchforks, the same logo, with the soul swapped out. And a keychain set built like a tiny wardrobe of intent: a pitchfork, a stiletto heel, and a small fork for the piece of red velvet cake nobody admits they're fighting over. A tote with a built-in cup holder, because nobody working for Miranda walks in with just one coffee. A statement mug with a horned silhouette that scales across the entire range, from ceramic to tumbler to takeaway. Miranda's Maybach pulling up to the curb, a Starbucks cup, red lipstick on the lid like a signature. This is where branded content is heading: less product placement, more world-building. Brands stop selling objects and start selling a mood you'd kill to live inside. Concept, art direction, and imagery: Lou the Studio. Tools: AI. Imaginary concept created for experimentation purposes only. @tdwp2 @starbuckslebanon @starbucks @tdwpband
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⁨ ⁨ ⁨ ⁨ 22 فبراير… يوم بداية الحكاية 🇸🇦 في هذا اليوم تأسست الدولة السعودية الأولى على يد الإمام محمد بن سعود عام 1727م في الدرعية، ليبدأ تاريخٌ من المجد والعزّ يمتد لثلاثة قرون. يوم التأسيس هو فخر الجذور، واعتزاز الحاضر، وطموح المستقبل. نحتفل بتاريخٍ راسخ، وهويةٍ لا تهتز، ووطنٍ نمضي معه بثقة نحو القمة 💚 #يوم_التأسيس #يوم_التأسيس_السعودي #22فبراير 🇸🇦⁩⁩⁩⁩
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@tres.lou
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This is my first real AI project trial. Not to replace creativity, but to support it. Things are moving fast, and AI is already part of our industry. I don’t see it as a threat, but as a tool that helps us work smarter, faster, and more efficiently for many businesses. What I’m learning is that it starts with intention, asking the right questions, moodboarding, testing, adjusting, and learning as you go. I’m not waiting for the perfect result to share this. I’m sharing the process, the learning, and the small wins, and so I chose to celebrate this as my first small win of January. What are your thoughts on using Ai in the creative business?
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When he was still at @loewe Jonathan Anderson created this beautiful perfume collection from a storytelling perspective, merging the lines between nature, humans, and the fungi kingdom, emphasising craft, fashion, perfume, and emotion all in one story. A concept about individuality and connection. Branding doesn’t stop at your logo, colours, and fonts; it expands into the story you express through the packaging, the product, and how everything comes together to shape a persona and character people connect to. What is your take on this story?
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Feelings are associated with how connected we are to the brand. A brand is like a person, if it doesn't make you feel something, does it stay in your mind day and night? Italian brands are masters with associating lifestyles to their brands, and that's why they are very successful in providing an experience to their customers. Which Italian brand do you connect most to?
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The biggest brands aren’t problem-solvers, they’re STORYTELLERS. They don’t just answer a need, they create one. It’s not just about the “why”, it’s about the “wow.” Want to create a desire for your business? Let's connect and design a brand that makes an impact ✨
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I was afraid to take this step for so long, but once It happened, I felt free. Owning my own time, working in the weekends sometimes (because I choose to) and traveling without a "permission" and rules I have to follow. Yes, it’s scary. Yes, it’s overwhelming. But every step is worth it because it’s a step closer to building the bigger dream you have for yourself.
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Turning setbacks into stepping stones. Maison Perrier is proof that rebranding & reinvention aren't just about change, it’s about elevation. From crisis to a refined lifestyle experience, this is how a brand transforms. ✨ #MaisonPerrier #BrandReinvention
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