Instagram story viewer> @luke_elson> Tagged

Luke Elson™️

@luke_elson

2.2K

followers

1916

following

Cool Hand
🗽
Marketing @extrabutter

POSTS STORIES REELS TAGGED

The other night with @extrabutter celebrating the launch of their latest PUMA X ROSÉ collection. Good music, great company.

📸 @espcamera

31

0

Bummed I can’t be home for our watch party other Knicks season opener, had a whole new 🔵🧡 fit and everything. Sending my love from the west coast for now, still living off the energy of the champions parade.

155

5

Foam It We Ball 🐦‍🔥💫🏆

68

17

NEW YORK. WHAT THE FUCK JUST HAPPENED. 🗽⛳️

They questioned if we could pull it off. New York answered for us.

We linked up with one of the best streetwear stores in the country, @extrabutter , took over the streets of Queens, and threw what people are calling the best golf event NYC has ever seen.

And we’re still trying to process it.

We turned a golf cart into a rolling DJ booth, had @jayceeoh spinning through the streets, sent golf balls flying down the pavement, and created the kind of beautiful, controlled chaos you can’t manufacture.

Kids were golfing. Strangers became friends. People walking down the block stopped to grab a club and get involved. Brands, business owners, creatives, and people who had never swung a club in their lives all came together over a game that was never supposed to belong to just one kind of person.

No country club. No gatekeeping. No invitation needed.

Just good people, questionable etiquette, and an unreal amount of energy.

This was also the FIRST chapter of our upcoming documentary, and Hot Juice Studios absolutely killed it capturing the madness. This is only the beginning of a much bigger story.

Massive love to Extra Butter for believing in the vision and building something special with us. @theinfamouslic for keeping the party going. @jayceeoh for turning the streets into a moving block party. Our production crew for making every moment look as insane as it felt.

And most importantly, EVERY SINGLE PERSON WHO SHOWED UP.

You didn’t just attend an event. You became part of something we’re building together.

We came to New York to play golf. We left with a whole lot more.

THIS ISN’T ABOUT GOLF. IT’S ABOUT WHAT GOLF CAN BRING TOGETHER.

MUNI KIDS EVERYWHERE. 🌎

NEW YORK, YOU SET THE FUCKING BAR.

🎥 CHAPTER ONE: QUEENS, NY.

#munikidseverywhere

644

109

Actually grow the game.
@extrabutter

3

7

It was water guys💦

Extra Butter Open 2026 was an end of summer celebration with all the friends✨🫶🏻

#golfswing #golfcommunity #girlswhogolf

173

38

The Fit Tapes at the EB Open ‘26, big love for everyone who came out to support our mission to make golf inclusive, fun and full of style 🙌⛳️💥

145

20

EB Open always brings out one of the best swag bags of the year! Thank you to Nick and the rest of the team for having us! @extrabutter 🙌🫶

#ExtraButter #EBOpen #LIGJ #SwagBag #GolfJunkies

70

12

Behind the scenes at 2026 @extrabutter Open from the players themselves.

More to come. Stay tuned.

65

12

Another NYFW Thursday Lowdown, another Fit Tape 💥

121

10

This is Us.

Woodside Club Unlocked 🔓 8.24

Unlock Your Course.

📸: @iamfranciscob

#LIGJ #LIGJMondays #GolfJunkies #GolfFam #InstaGolf

85

13

On & off 🤷🏼

3

39