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Mason Lin

@m_masonstudio

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We’re thrilled to share that @AdAge has named the @Reddit refresh by @njenworks and team one of the Best Rebrands of 2024! “Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and streamlined it––positioning Reddit as ‘the heart of the internet.’” Thanks to everyone who contributed to the project! #brandidentity #identitydesign #branding #logo #tech #typography #reddit
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@njenworks and team have collaborated with @reddit on a brand refresh that refines the company’s visual identity while preserving its signature sense of conviviality and joy. A utopian ethos runs throughout Reddit, seen in the ways that both its employees and community contribute to the identity. Over time, Reddit recognized the need for a more unified system. Snoo, Reddit’s beloved mascot, had been adapted into thousands of iterations. The company’s unique terminology, such as 'r/' for subreddits and upvote-downvote mechanisms, contributed to the complexity. Faced with this surplus of material, Reddit approached Pentagram for a comprehensive brand refresh, seeking a more integrated, intuitive and global brand identity. The designers saw an opportunity to turn Snoo into an iconic character and cement its role as Reddit’s mascot by formalizing its shape and details. This process involved taking the existing 2D Snoo icon and rendering it in 3D, with the kind of nuanced character development that goes into creating Pixar characters. Pentagram also wanted to emphasize the unique role that comments play in the Reddit universe. Most social media sites have a commenting function, but discussion threads on Reddit contain a more genuine exchange of ideas. To highlight this, a conversation bubble was introduced as the new cornerstone of the identity. Starting with the Reddit wordmark, the designers customized Reddit Sans, one of the company’s proprietary typefaces, turning the rounded counter forms of lowercase letters into bubbles as a nod to Reddit's interface. The bubble is now an integral part of Reddit’s distinctive visual language, used to frame text and images, or stretched into the shape of a subreddit name in motion graphics. Full case study at the link in our bio! Project team: @njenworks @whitneybadge Kyle Barron-Cohen @__eva__green__ @edgarferrer @just1nzhang @grraffa Jack Fahnestock @zimzie @m_l__g_ @zoethompson20 @julesperance @m_masonstudio Collaborators: @jangsmullertypefoundry Stephen Hutchings #visualidentity #brandidentity #identitydesign #branding #logo #tech #typography #reddit
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Works by @m_masonstudio with Masons’ own words: Hey guys ! I’m Mason Lin from the design department. My major passion in graphic design lies in (but not limited to)the art of typography. When designing, I enjoy finding interesting angles to lean on and expand it into a visual system. Follow @m_masonstudio for more amazing works!! @sva_tsa @svanyc @svabfadesign
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