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Pamella [パメラ]

@maaioco

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MATARIKI 2026✨

CD/Photographer: @Isaactapiki

Production company: @agp.productions_
Executive producer: @kevin.oseinho_

Dop: @johnny__cooke
Photography assistant: @chrisraaw
Gaffer: @indivem

Artist: @affoueaurelie
Set Designer: @rjdznz
Assistant Set Designer: @maaioco

MUA: @moochimade
Stylist: @lyallhakaraia

Movement Coordinator: @theweirdbird

Studio: @hackneystudio.space

Talent:
@Orlando_koia
@sae_maurangi
@manamk

Clothes:
@lanuenaenajaq
@kristine_mary

Big thankyou to everyone who put a shift in to make this possible & happy new years to all my people celebrating, māori ki te ao!

#matariki #newzealand #maori

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🌅

📸: @ronnimichaelapierre

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“I think it’s important to take what you do very seriously but not to take yourself too seriously.”

Abbie Siu is best described as a world-builder who predominantly works in illustration and set design. Her passion and curiosity for experimenting with different forms of media have led to a lot of interesting projects this past year, such as exhibiting a sculpture at the Louvre, designing a T-Shirt for Levi’s collaboration with @babeswblades, and, most recently, creating original character and environment designs for the UK underground rap scene. Primarily working as a set designer in fashion for brands like Burberry, Ugg, New Balance, and Hengdi Wang, Abbie is continuously seeking to challenge the conventions of how we interact with a space and what it means to us.

#upnext 🧡

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Look back to @kwakes_x and band performing Bleue Veil in March
@brighterdaysfamily

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set design + scenic paint for @bibsama x @tayoloxs ‘GAIA’ headline show with the cutest team ❤️❤️

thank you to @bfixedit_ as always for being the best partner a girl could ask for🫶

Set Design - @abbie.siu
Production - @bfixedit_
Set Build - @abbie.siu & @bfixedit_
Set Design Assistants - @maaioco & @aaishah.xox
Prop Makers - @aaishah.xox & @flypsychicgenius &
@open.heart.open.mind
BTS Photography - @ikponwosakills

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set design + scenic paint for @bibsama x @tayoloxs ‘GAIA’ headline show with the cutest team ❤️❤️

thank you to @bibsama for trusting us with your vision and also for filming this video🫡

Set Design - @abbie.siu
Production - @bfixedit_
Set Build - @abbie.siu & @bfixedit_
Set Design Assistants - @maaioco & @aaishah.xox
Prop Makers - @aaishah.xox & @flypsychicgenius &
@open.heart.open.mind
BTS Photography - @ikponwosakills

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a snippet of ‘beyond the line’ short film for @adidasuk

shot and put together by an amazing team ⭐️

#shortfilm#runner#adidas

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Last month I produced a very special project - an activation for #AirMaxDay for @ctrlncreate & @nikelondon. 20 women from the @ctrlncreate community co-created a live installation for the @nikelondon Women’s Kings Road storefront✨✨ a beautiful project to be a part of.

Community: CTRL+CREATE | @ctrlncreate
Curator & Programmer: Jedidah M. | @jedidahm_
Installation Facilitated by Mariana Jaguite | @marssss_x @lostinmarssss

Nike Lead: Jumoke Adekunle
Nike Staff: Miriam Jimenez
Nike VMS Lead: Tia Richards

Production Company: Ocurens | @ocurenscontent
Executive Producer Ocurens: Emmanuelle Le Chat | @emmlechat
Producer: Nicola Gaea | @nicolagaeastudio @nicolagaea
Co-Producer: Jordan Rowley | @jrdn.ldn

Production Coordinator: Colette Njoteh | @colette.nj
Production Runner: Simone Laporte
Installation Assistant: Rachel Ifediora | @rachel_ifediora
Event Dresser: Riya Jutla | @riya.jutla @rjdznz
Event Dressing Assistant: Pamella Cofie | @maaioco
Event Dressing Assistant: Maddy Briggs | @maddybriggs__  Photographer: Mariana Pires | @marianap.res
Talk Videographer: Aisyah Octavia | @syah.o
Editor: Afra Bailey | @bailey.afra @afrafraf.ra
Recap Videographer: Chira Janai | @janaivisuals
Sound Operator: Azyrah | @ryzie.sound
 Playlist Curation: Melly | @temporarymelly
Flyer: Jada Bruney | @jadabruney

Thank you to our drink partners @canowater @drinklivingthings

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Production & Set Build for ‘GAIA’ Headline show by @bibsama x @tayoloxs

Thank you so much Bib for trusting me with producing your stage design and thank you Abbie for designing this SICKKKK stage your mind is truly powerful 🥸

Thank you to my Pamella, Aaishah, Effua and Leia for helping us make our lil props we’re so grateful for the team effort 🥹

Set Design - @abbie.siu
Production - @bfixedit_
Set Build - @abbie.siu & @bfixedit_
Set Design Assistants - @maaioco & @aaishah.xox
Prop Makers - @aaishah.xox & @flypsychicgenius & @open.heart.open.mind
BTS Photography - @ikponwosakills

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@ctrlncreate 🥹💟

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