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| Mabel Studio
Brand Identity · Visual Design · Social Content
Distinctive visuals for modern brands
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Furmula by @mabel_studi0_ 

Judges pick

This week’s judges pick goes to @mabel_studi0_ for this remarkably cohesive concept for Furmula!

The restraint here is what makes it work. By leaning into a cool, monochromatic blue palette, x-ray-style photography of paw prints and grooming tools, @mabel_studi0_ built an identity that feels clinical yet warm at once, from the frosted bottles with paw-printed pump caps to the playful campaign imagery of dogs balancing products on their heads, every touchpoint carries the same premium hand.

An absolute masterclass in editorial pet-care branding from @mabel_studi0_
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Not every great identity starts with a client brief. Some start with genuine admiration.

That is exactly where Brand Concept No. 01 began for @mabel_studi0_ , a personal creative exercise built around @farmhousekingscross, a restaurant known for its seasonal dishes, natural textures, and an atmosphere that feels effortlessly warm and inviting. Rather than simply enjoying that experience as a guest, the idea took shape to imagine how that same feeling could live inside a complete visual identity, seen through a personal design lens.

This is concept work in its purest form, unpaid, unprompted, created purely because a space left an impression worth exploring further. It is a strong reminder for designers that some of the most expressive projects come from personal curiosity rather than a client contract, and for anyone picturing their own future rebrand, it is proof of how much warmth and personality a thoughtful identity can carry. 🤎

#branding #design #restaurantdesign #brandingidentity #creativeexercise
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Next Wave by @mabel_studi0_ 

Judges pick

This week’s judges pick goes to @mabel_studi0_ for this brilliantly sleek, editorial concept for Next Wave!

The black-and-white execution here is breathtaking. By stripping away color to focus entirely on high-contrast photography, immaculate grid structures, and a striking wordmark with an integrated wave emblem, the designer created a truly elevated visual identity. Every detail like the surfboard breakdown feels incredibly sharp, professional, and refined.

An absolute masterclass in minimalist editorial branding from @mabel_studi0_
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