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Doing life through sports🏃‍♀️
& practicing sustainability with @ucollect.id
@enviroforfuture 🌎🍃
inq thru dm!
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Commissioned for Soekarno Run 2026 by @soekarnofest. 

Ironheart JKT was brought in to develop the creative direction for photography and digital assets, with one simple intention: make it feel less rigid, more human, and closer to the people.

We kept the identity, but loosened the language.

More movement. More character. More real faces and moments. A visual direction made to feel less like an institution speaking to an audience, and more like something people could actually see themselves being part of.

Creative Direction — Ironheart JKT
Photography — @by.roesmawans 
Styling — @reynintha 
Makeup — Farouq MUA
Producer — @itsuncledee 
Wardrobe — @redme.store // @oakleysea @ricky_safir
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So grateful the 2nd Anniversary of @pssportshub went this well, and love seeing everyone getting hyped to try #pickleball .
Big shoutout to the team, sponsors, and everyone who pulled up today. So many familiar faces and the energy was real !

Happy birthday once again, and thanks for trusting me. See you next time ⚡️❤️

* finally the pop up court ✊🏽😂
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