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Today marks the launch of @solmethelabel, and we’re incredibly proud to see this vision come to life. Working closely with @menna.amin__, founder of Solmé, our team supported the brand from concept to launch, bringing together strategy, product development, sourcing, sampling and production to build a brand with a clear identity and a strong foundation for growth. From shaping the brand’s direction to developing the collection and overseeing production, every stage required close collaboration and thoughtful decision-making to bring the vision to life. Solmé brings together considered tailoring, distinctive silhouettes and unexpected details, creating a collection designed for women who move between worlds. A huge congratulations to Menna and everyone who helped make this launch possible. It takes a team to turn a vision into a brand, and we’re delighted to see Solmé begin this next chapter. Discover the collection at solmethelabel.com. A special mention to everyone involved in bringing this launch together: @moniamin86 @mrstapel @abbieabs_ @kattyfilm_dxb @farkhshatov @jhajhamakeupartist @vanknck_ @_laraobeid
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Dubai Fashion Week SS27 is here, and the MGC team will be attending. Co-founded by @d3dubai and the @arabfashioncouncil, Dubai Fashion Week is the only official fashion platform in Dubai. It exists to take Dubai’s creativity and fashion business to the world, while pushing the Arab fashion industry forward through advocacy, showcases in Dubai and key export markets, and shared knowledge. The MGC team will be attending Dubai Fashion Week SS27. Will you be attending? We’d love to meet the founders, designers and community members shaping fashion in the region. If you’re going, let us know in the comments.
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Starting a fashion brand involves decisions that can have a direct impact on your cash flow, production, and ability to grow. Your initial investment needs to cover more than product development and manufacturing. Branding, marketing, website development, legal fees, business set-up and banking costs, photoshoots, advertising, shipping, storage and fulfilment all need to be factored into your budget. Planning these costs early helps you manage cash flow and build the business structure needed to support your brand as it grows. Building a fashion brand? DM us to discuss how we can support you from concept to launch and beyond.
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Starting a fashion brand comes with a long list of decisions, and getting the early ones right can save you significant time and money later. From deciding how many products to launch to choosing manufacturers, understanding MOQs, calculating your true product cost, and planning your route to market, each decision affects the next. If you’re building a fashion brand and need help working through these decisions, DM us to discuss your business and where you want to take it.
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Fashion customers are becoming more selective about where they spend, and that changes what brands need to focus on. Price, product, customer experience, and brand positioning all influence whether someone sees value in what you are selling. Understanding what your customer actually responds to can help you make better decisions across the business. At MGC, we support fashion businesses end-to-end, from strategy and product development through sourcing, production, branding, pricing, and go-to-market. Building a fashion brand? DM us to discuss how we can support you from concept to launch and beyond.
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You can raise your prices without changing how customers see your brand. Perceived value comes from the full customer experience, from your website and packaging to your service and how clearly you communicate what makes your product worth buying. Building a premium fashion brand means getting the positioning, product, pricing, and customer experience right. At Morris Global Consulting, we support fashion brands end to end, from concept and product development through sourcing, production, branding, and go-to-market.
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Could modular fashion be one answer to making clothes last longer? Sustainability starts LONG before the purchase. It starts with how a garment is designed. A modular piece can adapt to different seasons, occasions, and personal styles through removable or interchangeable elements. One garment can offer several ways to wear it, giving customers more reasons to keep it in their wardrobe for longer. Brands like Marfa Stance and Setchu are already exploring this approach, showing how thoughtful design can make versatility part of the product itself. For fashion brands, this raises an interesting question: could designing for adaptability become just as important as designing for aesthetics? It is the kind of thinking that can influence decisions much earlier in the process, from product development and material choices to sourcing, production, and the way a brand positions the finished piece. At MGC, we help fashion businesses work through those decisions end to end, from the first idea through to bringing the product to market. Sustainable Fashion | Modular Fashion | Fashion Innovation | Circular Fashion | Product Development | Fashion Sustainability | Fashion Consultancy | Fashion Strategy
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Máire Mo Morris, reflects on nearly 10 years of building Morris Global Consulting and working across the fashion and retail industry in the UAE. From taking the first steps in Dubai to navigating COVID, growth and the realities of entrepreneurship, Maire shares the experiences and lessons that have shaped the business. Comment “ARTICLE” and we’ll share the link.
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Our CEO, @maire_mo_morris, will be in Riyadh this October for focused 1:1 business sessions with fashion start-ups, scale-ups and brands preparing for their next stage of growth. These sessions are an opportunity to step back, look at where your business stands, and work through the key decisions around business strategy, brand development, growth and market expansion. Each session is tailored to the needs of your business, giving you dedicated time to discuss your challenges, opportunities and priorities with Máire. 4–6 October 1–2–3-hour sessions available. Mandarin Oriental Al Faisaliah, Riyadh Limited sessions are available. If you are building, scaling or preparing to expand your fashion business, send us a message to book your session. Fashion Business Strategy | Fashion Start-Ups | Fashion Scale-Ups | Brand Growth | Fashion Consultancy | Market Expansion | Business Strategy | Fashion Entrepreneurs | Riyadh Fashion | Retail Strategy
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Mark Zuckerberg, I owe you an apology. I expected my password to work. Completely unreasonable of me. After weeks of Instagram login issues, Meta Business Suite drama and support requests apparently escalated to outer space, I can finally access my own account. As the owner of The Happy Tribe in Dubai, I would like to thank Meta for this unexpected international leadership course in patience. To every business owner, creator and social media manager worldwide who has been told to log in to report that they cannot log in. I see you. Unlike your support agent. Share this with someone in a committed but deeply unstable relationship with Meta. What’s the most ridiculous response you’ve had from support? We’re holding the group therapy session in the comments. #meta #relatablecontent
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Sustainability is becoming part of the conversation on the world’s biggest fashion stages. From biomaterials and deadstock fabrics to circular leather, regenerative materials and traditional craftsmanship, brands across NYFW and LFW are taking very different approaches to building a more responsible fashion industry. Swipe through to see 6 brands putting sustainability into their collections and business models. Fashion Sustainability | NYFW | LFW | Sustainable Fashion | Fashion Industry | Circular Fashion | Sustainable Materials | Fashion Business | Luxury Fashion | Responsible Fashion
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Our CEO, @maire_mo_morris , will be in Riyadh this October for focused 1:1 business sessions with fashion start-ups, scale-ups and brands preparing for their next stage of growth. These sessions are an opportunity to look at the viability of your idea, where your business currently stands, what needs attention, and where the next growth opportunities may be. Each session is tailored to your business, giving you dedicated time to work through your priorities around strategy, brand development, growth and market expansion with Máire. 4–6 October 1–2–3-hour sessions available Mandarin Oriental Al Faisaliah, Riyadh Limited sessions are available. If you are building, scaling, or preparing to expand your fashion business, send us a message to book your session. Fashion Business Strategy | Fashion Start-Ups | Fashion Scale-Ups | Brand Growth | Fashion Consultancy | Market Expansion | Business Strategy | Fashion Entrepreneurs | Riyadh Fashion | Retail Strategy
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