Instagram story viewer> @maisonshift> Tagged

MAISON SHIFT

@maisonshift

6.8K

followers

949

following

A collective by and for designers,
makers and creatives in Switzerland.🍃

POSTS STORIES REELS TAGGED

Noctiflora Look worn by @posewithselin
Buy the Noctiflora Shirt now www.anastasiabull.com

Image @mallekalle

65

0

Wir stecken mitten in den Vorbereitungen für den nächsten The Loop Market ✨

Hinter den Kulissen läuft schon einiges, und wir können es kaum erwarten, euch zu zeigen, was wir geplant haben! 👀

📅 Samstag, 14. November 2026
⏰ 10:30–16 Uhr
📍 @maisonshift, Zeughausstrasse 56, 1. Stock

See you there!

—

We’re right in the middle of preparing for the next The Loop Market! ✨

There’s a lot happening behind the scenes, and we can’t wait to show you what we’ve got planned! 👀

📅 Saturday, November 14, 2026
⏰ 10:30 AM–4 PM
📍 @maisonshift, Zeughausstrasse 56, 1st floor

See you there!

#fleamarket #theloopmarket #design #repaircorner #secondhand

26

0

Secret Manifesto Gown worn by @posewithselin
Captured by @mallekalle

147

15

Shot in September 2025 in Brod, where we captured one of our very first Vajzë campaigns.

A little over a year later, we’re bringing it all back. The memories, the people, the pieces, and everyone who has been part of our journey.

Join us for a weekend of celebrating one year of Vajzë.

More to come.

3

8

schwizer fashion ade paris fashion week! 🩵⭐️ 17 absolvent*inne vode @hgkbasel_doingfashion händ in zämearbeit mit @maisonshift ihri graduate kollektione dörfe zeige, so so cool!

#parisfashionweek #hgkbasel #maisonshift #doingfashion #schweiz

3

25

Poster Series Design for FASHION FUTURES, a showroom and exhibition at @centreculturelsuisse that opened its doors during Paris Design Week 2026.

Presented by @maisonshift — the house of Switzerland’s slow fashion community — the exhibition brought together a curated selection of 8 Swiss designers across fashion, textiles, jewelry, and accessories. Conceived as a space for exchange, it highlights diverse approaches to conscious creation, production, and design.

8 designers featured
@anastasia.bull
@casavayu
@fangis.klamotten
@ilhement
@nimakaufmann
@rappazstudio
@sherylinbirth
@siegenthaler_official

MERCI
@lillawicki and @maisonshift team

W—E studio
@claudineeriksson @pierawolf @kn1na

3

1

Postcards from last week in paris

My first Paris FW. I think I had been waiting for this moment since I graduated fashion design, even if the road here turned out to be very different from what I had imagined back then. And even if, in the end, I arrived not with clothes, but with jewellery.

Over the years, I had to learn a whole new craft, refine my jewellery and find my own language. I had been working mostly online and within Switzerland, slowly building a collection and a way of working that felt solid enough to eventually open SHERYLIN to a wider world.

Paris always felt like a faraway milestone.

I came home with so much more than I expected. New connections, beautiful conversations and people who took the time to discover my work, encouragement, ideas, and a much clearer sense of where I want to go next.

It was also reassuring to realise how much we all share as small independent brands. These are not the easiest times to build something of your own, and this experience made me believe even more in taking things slowly and building solid foundations.

Thank you so much @lillawicki @maisonshift @prohelvetia_design for making this first step into Paris possible <3

And on another note, some memories from the week

♥️

even dog parks are prettier in Paris

🍒
And the sweetest part of it all?
Having my little one along for it all <3

229

12

Foldout Leaflet Design for FASHION FUTURES, a showroom and exhibition at @centreculturelsuisse that opened its doors during Paris Design Week 2026.

Presented by @maisonshift — the house of Switzerland’s slow fashion community — the exhibition brought together a curated selection of 8 Swiss designers across fashion, textiles, jewelry, and accessories. Conceived as a space for exchange, it highlights diverse approaches to conscious creation, production, and design.

8 designers featured
@anastasia.bull
@casavayu
@fangis.klamotten
@ilhement
@nimakaufmann
@rappazstudio
@sherylinbirth
@siegenthaler_official

MERCI
@lillawicki and @maisonshift team

W—E studio
@claudineeriksson @pierawolf @kn1na

3

2

Paris Vlog

@maisonshift @lillawicki @prohelvetia_design @centreculturelsuisse @pkz.ch @mkrs.family
@leanetoenett @alexisvrmua @penda.sng @ambassadesuissefrance

172

14

SAVE THE DATE – One year ago, we launched Vajzë. And what a year it’s been.

From our very first pieces to new collections, pop-ups, collaborations and all the people we’ve met along the way. So much has happened and there’s so much more to come.

To celebrate our first anniversary, we’re taking it back to where it all started.

Two days of Vajzë, familiar faces, new encounters, and a few surprises. We’re bringing some of our favourite collaborators and partners along to celebrate with us❤️

SATURDAY - SUNDAY 28–29 November 2026
@maisonshift , Zeughausstrasse 56, Zürich

3

14

The Grand Line.
The evolution of creating.
From pattern to form, from fabric to silhouette.
Cut, shaped, sewn, finished,
then placed from the atelier straight into the store.
...there is a quiet beauty in knowing
where something comes from,
how it was made,
and whose hands brought it to life.
Here, it has always been our way.
Made in Zürich
Dufourstrasse 35 - for those who call Switzerland home...and beyond
for those who find their way here.
.
.
.
#adambrodyzürich #style_has_nothing_to_do_with_size
#diversityandinclusion #zurichseefeld #seefeldstyle

68

5

EINLADUNG 💫

RE:DYE. RE:SELL. RE:CIRCULATE.
22. Oktober, ab 17:00 in Winterthur

Du hast Styles, die sich nicht verkauft haben?
Stoffe, die im Lager liegen? Oder eine Farbe, die einfach nicht funktioniert?

What if you could turn them into something new?

Am 22. Oktober laden EXTRAKT × Circular Clothing Fashion Brands und Designer nach Winterthur ein.

Entdecke, was Naturfarben, Re-Dyeing & Print für deine bestehenden Styles, Deadstock und Stoffe möglich machen können.

EXTRAKT ist ein gemeinsamer Ort für Naturfarben und Textilien in Winterthur. Hier bringen drei lokale Expert ihre unterschiedlichen Ansätze zusammen:

@lilablum.ch
@botanitex
@lemondedenou

17:00–18:30 | 3 STATIONS

Meet the makers. Discover their techniques. Get inspired.

Ab 18:30 | OPEN CIRCLE + APÉRO 🥂

Vielleicht wird aus einem Slow Seller ein neuer Style.
Aus einer falschen Farbe ein neuer Look.
Aus Deadstock eine neue Idee.

📅 22. Oktober | ab 17:00
📍 EXTRAKT | Winterthur @lagerplatzwinterthur
👉 Anmeldung bis 15. Oktober an info@botanitex.ch
For fashion designers, labels & brands.

EXTRAKT × Circular Clothing @circularclothing_org

#ReDye #ReSell #ReCirculate #NaturalDyes #circularfashion

169

4