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Mandai Loop

@mandailoop

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We build strategies that transform brands into world-class storytellers.
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Thank you @coach for this unforgettable experience. To be a part of such a unique campaign was amazing, as were all the friendships I made along the way. Miss you all and the memories we made on the bus dearly 🫶 Creative Agency: @ape__cc Creative Strategy: @mandailoop Photographer: @elaine_constantine Director: @vincenthaycock DOP: @joaodebotelho Movement Director: @paulsadot Production Company: @somesuchandco
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🌴🎞️🦁🌟 Cannes on the Big Screen proved to be the perfect start to the morning and also to the second half of the marketing year! A massive thank you to our amazing guests and speakers, and also to our super partners at @filmstaden_ab 🙏🏻. We got to explore trends and extraordinary campaigns from the Cannes Lions Festival with winners/jury members Nick Palmer, Bas Korsten, Nils Persson and Susanna Fagring. A few of the incredible cases: 🏆A break for Interpol. How the multi-awarded KitKat Heist came to be @vml_global 🏆 @visitsweden – How Sweden became the first country in the world prescribed by doctors 🏆Coach - Explore your story. Re-positioning a legacy brand toward Gen Z through culture and community by @mandailoop We are so inspired! Let’s do it again! 🌴🎞️🦁🌟
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Coach | Elle Fanning | Nails by Chiara Ballisai @chiara.ballisai
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A book can be very powerful. It can inspire adventures, give comfort or just add a new perspective to life. In a time when Gen Z globally expresses a feeling of loneliness, we see how books build communities and connections. Some stories encourage, others inspire. To us, all stories are worth celebrating. In the APAC campaign film we see Chinese singer @shanyichun.1223, Korean artist @tiny.pretty.j (@i_dle_official), and Japanese singer-songwriter @lilasikuta imagine new possibilities through the power of storytelling. Created in collaboration with our friends at @forsmanbodenfors, directed by @marcusibanez and produced by @newland.tv. Creative Strategy: @mandailoop Creative Agency: @forsmanbodenfors Director: @marcusibanez DOP: @packdrawn Film Choreographer: @chae_1on Production: @newland.tv Stylist: @olivierizzo Music: @stringandtins Composer: jeanmarcmusic #CoachNY #CourageToBeReal
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A story worth sharing 😌 @ellefanning @stormreid @paigebueckers Director: @marcusibanez Prod Co: @newland.tv Agency: @forsmanbodenfors Editor: @nik.kohler_ Cabin AEs: @elias.cuts @mag_dooshka Cabin Prod: Franky Chadwick, @demi.amber @cayleebanz DP: @packdrawn Color: @julienalary_color @tmls.tv Sound Design: @nik.kohler_ Sound Design & Mix: @alittlesmyth @jimstewartsound Composer: @jeanmarcmusic_ Music: @stringandtins VFX/Finishing: @evelator #cutatcabin
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融合自成一派 ——这是一次关于融合多元文化、表达真实自我的倡议。在我们近期参与的项目中，@coach 携手亚洲最具代表性的街头品牌 @CLOT 展开特别联名。该系列以 @CLOT 的文化语境重新解读 @coach 的经典设计，当街头潮流美学遇上精湛工艺，在碰撞中致敬不同文化背景，同时延续了 “Courage to Be Real” 所强调的真实与自我。 影片邀请了多位来自中国的说唱音乐人、舞者及潮流创作者共同出镜，包括唱作歌手 @superyamy、舞者杨文韬与张灿，以及潮流创作者碳酸和逵三。由 Adam Liu 执导，并由 @marcelagency 的优秀团队倾力打造。 这一项目也与 Mandai Loop 的创作理念高度契合。作为一家横跨不同文化背景的品牌策略机构，我们始终在多元语境中工作与思考——诞生于新加坡，立足于瑞典，与全球品牌持续对话！ Wear the cultures that shape us – this is a call to merge influences and create an expressive style. Our latest campaign for @coach is a special collaboration with one of Asia’s most influential streetwear brands, @CLOT. The collection reimagines timeless Coach classics through the eyes of @CLOT, honoring different cultural heritages and the Courage to Be Real. Merge your worlds. The film feature a cast of Chinese rappers, dancers and influencers: @superyamy, @tan__suan, Yang Wentao & Zhang Can, and Kuisan. Directed by Adam Liu and created by the amazing team at @marcelagency. This campaign really resonates with @mandailoop as an agency, as we dive into different cultures and merge worlds on a daily basis – born in Singapore, based in Sweden and working with global clients! Creative Strategy: @mandailoop Advertising Agency: @marcelagency Director: @ashitaka_adam Photographer: @kenngan Choreographer: @xiaoyi__liu Stylist: @yuanyileee Production: @quad_productions Post production: @masscorp_ Music: @prodigiousfrance Composer: @abrahaam.music Sound design: @prodigiousfrance #CourageToBeReal #CoachNY #CoachxCLOT #CLOT #融合自成一派
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Coach @coach Music: In Bloom by @lilasikuta Director: @teiturardal Photographer: @elaine_constantine Movement Director: @paulsadot Coach Stylist: #OlivierRizzo Talent Stylist: @keita_kyungtae Creative Partners: @ape__cc &@mandailoop Hair: @ohji_xox Makeup & Manicure: @tamayoyamamoto #couragetobereal #coachny #lilasikuta #coach
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@katespadeny shows their fall campaign starring @icespice and @charlidamelio introduced @laufey and @reignjudge along with their Duo Bag👜🤍🤍 #icespice #isisgaston #princess #princessdiana #drill #princessofrap #femalerapper #femaleartist #baddie #baddies #performance #performances #riotusa #munchkins #explorepage #explore #femaleartist #femaleartists #icespicemunch #icespicedeli #bikinibottomicespice
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Lilas Ikuta in our latest @Coach campaign — Revive Your Courage Shot by Elaine Constantine and movement directed by Paul Sadot Client: @coach Creative Agency: @APE_CC
Creative Strategy: @MandaiLoop Talent: @LilasIkuta Photography: @elaine_constantine Movement Director: @paulsadot Production: @industryart @smugglersite Post Production: @artpostlondon Stylist: @olivierizzo
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Revive Your Courage like Elle Fanning in our latest campaign for @coach

Client: @coach Creative Agency: @APE_CC
Creative Strategy: @MandaiLoop Talent: @ElleFanning Photography: @elaine_constantine Movement Director: @paulsadot Production: @industryart @smugglersite Post Production: @artpostlondon Stylist: @olivierizzo
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Soyeon in our latest campaign for @Coach — Revive Your Courage Shot by Elaine Constantine and movement directed by Paul Sadot. Client: @coach Creative Agency: @APE_CC
Creative Strategy: @MandaiLoop Talent: @tiny.pretty.j Photography: @elaine_constantine Movement Director: @paulsadot Production: @industryart @smugglersite Post Production: @artpostlondon Stylist: @olivierizzo
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@jovan_todorovic pulls us into a dreamscape for @coach where @ellefanning rediscovers the child within ✨🌳🪁 #SMUGGLER __ Starring: @ellefanning Young EF & Stunt: @jophiellelove Agency: @ape__cc CEO & Founder: @andrebrink Creative Director & Founder: @adamulve Art Director: @johannafelicia Copywriter: @menvafantuva Designer: @hedabag Agency Producer: @piadueholm Project Lead: @freedrika Art Designer: Victoria Nelson Director: @jovan_todorovic Music: Citeras by @lajkofelixofficial Editor: @Milena_z_petrovic Cinematography: @steveannisdop Producer: @Sophie___brooks Production Designer: @contestabile Colorist: @mikolour 1st AD: @kategreenberg13 Production Company: @smugglersite Co-Founder: @Patrickmillingsmith Co-Founder: @Bcarmo Chief Operating Officer: @Andrewbriancolon Managing Director: @fergusb1 Managing Director: @_lucy__kelly_ Head Of Production: Alex Hughes Production Manager: @Elliesanderswright Coach Styling: #OlivierRizzo Talent Styling: @samanthamcmillen_stylist Creative Partners: @ape__cc & @mandailoop Talent Agency: @housewithapool Hair: @justjenda Makeup: @erinayanianmonroe Manicure: @kimmiekyees Editorial: @Trimediting Editorial Producer: @Epollykemp Color House: @raremedium.tv Color Assistant: @nicholasray.tv Color Producer: @evbauer Sound House: @darwoodmusic Post: @tintpost VFX Exec Producer: @Jenniferjallow VFX Supervisor: Olle Black Producer: @queen_carmenita Production Supervisor: Carol Saltzman Production Coordinator: Caitlyn Silkey 2nd AD: @carly.sturgeon 1st AC A: @joseph_canon_600 1st AC B: Luis Suarez 2nd AC A: Edgar Gonzales 2nd AC B: Rudy Alcala Phantom Tech: Patrick McGraw DIT: @bsuding Technocrane Operator: Mike Ryan Technocrane @Technocraneguy @Cinemoves Matrix Tech: Shawn Fossen Crane Tech: Brad Curnel Crane Base Op: Clay Platner Stunt Coordinator: Sean Graham Stunt Rigger: Ash Aquila, Casey Adams, JC Robaina, Jake Swallows Stunt Double - EF: Sailor Graham + Credits continued in comments
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