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Marlo | Branding, design & strategy

@marlo.studios

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Sister duo based in London & Tokyo
Half creative studio, half digital market
Making design easier & better
💌 [email protected] 🍵 @marlosmatcha
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Crocs: From Mocked to Millions “TIME named Crocs one of the worst inventions ever. In 2025, Crocs Inc. generated $4.04 billion in revenue. How did a shoe people called ugly make that comeback?” In 2002, three founders brought a comfortable boating shoe to a Florida boat show. All 200 pairs sold out. But as Crocs grew, so did the criticism. Then came 2008: the company lost nearly $184 million. Crocs kept the clog’s unmistakable shape. Its holes became a canvas for Jibbitz charms, letting people make each pair their own. Balenciaga took Crocs onto the runway. Post Malone’s first three collaborations sold out in minutes. Justin Bieber and Bad Bunny created their own versions too. That’s the insight: ugliness wasn’t a weakness. It became a filter. It repelled people chasing conventional fashion and attracted people who wanted comfort and self-expression. Wearing Crocs became a way of saying, “I like them. That’s enough.” And that difference helped turn ridicule into recognition—and recognition into a powerful brand. The $4.04 billion figure includes Crocs Inc.’s HEYDUDE brand; Crocs footwear itself generated $3.33 billion in 2025. Comment “CROCS” and we’ll share the complete case study: Crocs’ journey from mocked shoe to global success story.#crocs #crocsandsocks #brand #branding #brandingdesign
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brand design + labels on tin for matcha brand🍵🍵 matcha tin mockup from @marlo.studios no AI use in my artwork (logo + illustrations), just the matcha powder to present my work better! • Looking for branding / logos / illustrations / packaging designs / more ? you’re very welcome here, please drop me a dm or click link on the bio 🤍 Aurelia Beatrice — Beatrice Rollercoaster, 2026 #graphicdesign #branddesign #logodesign #youaretypography
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slow morning filled with beautiful blooms, matcha, my favorite girls, and a little self-care. 🤍🍵🌸 Pretty flowers, slow conversations, a little matcha, and a few skincare favorites — exactly how I love my mornings. ✨ 喜歡這樣慢慢來的早晨， 有漂亮的花、好喝的抹茶、喜歡的保養品，還有我愛的女孩們🤍 把喜歡的事物都放進一個早晨裡，真的好幸福🤍 @marlosmatcha @rydenrue @tipsy.flowershop Slow mornings, pretty flowers, matcha, and my favorite girls.🤍🍵 @marlosmatcha x @rydenrue x @tipsy.flowershop 🌼+🍵 = 🥰！ 夢幻療癒的早晨🩵🐚 我們的🌼！ My girls 😚🤍✨ A slow morning filled with beautiful blooms, matcha, and my favorite girls. 🤍🍵🌸 Pretty flowers, slow conversations, and a little matcha moment — exactly how I love my mornings! Cute @tongueinchicbyac 🩵
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a business card design for ms.ned 🧘‍♀️☯️ • Looking for branding / logos / illustrations / packaging designs / more ? you’re very welcome here, please drop me a dm or click link on the bio 🤍 Aurelia Beatrice — Beatrice Rollercoaster, 2026 #graphicdesign #branddesigners #youaretypography #branddesign
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→ @type01_ @alt__tf "Nocaff Visusal Identity by @ruvido__studio ☕️⁠ ⁠ "Built around the idea of 00:00 to 24:00, Nocaff is designed for coffee every hour. A decaf brand created for those who want the comfort, taste, and ritual of coffee at any time of day, without limits."⁠ ⁠ Fonts in use:⁠ Alt Riviera and Alt Junction by @alt__tf⁠ ⁠ For @designerbriefs⁠ ⁠ Image Credits⁠ @akoya.mockups, @marlo.studios, @creatoom.mockups, @octobernovmber, and @tropical_type"
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🍵 August is officially Matcha Month at Potato Art Studio Canary Wharf! Together with @marlosmatcha , we’ve created a month full of creativity and matcha. Join us for: ✨ Matcha Pop-up (1–2 August) 🍵 Matcha tastings by Marlos Matcha 🤲 Beginner-friendly pottery hand-building workshops: • Jellycat Mug – 4 Aug • Matcha Bowl – 8, 16 & 23 Aug • Travel Mug – 20 Aug Each workshop includes: 🍃 Premium matcha tasting ✨Clay, glazing & kiln firing 🎨 Step-by-step guidance (no experience needed!) Create something you’ll actually use and enjoy all year round. 📍Potato Art Studio Canary Wharf 🔗 Book now via the link in our bio. #matcha #august #london #canarywharf
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There’s this idea that success means proving you can do it all yourself. But you don’t have to. Having someone beside you who fully gets the journey, the wins and the hard days, is truly amazing. #boldlyambitious #cofounder
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Waiting to feel ready is the fastest way to stay stuck. So just start! I promise you’ll figure things out as you go ✨ #boldlyambitious
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Tokyo, in a Cup. 🍜 ZUKAE is made for the hours in between. Between projects and deadlines. Between the last train and home. Between hunger and satisfaction. Born from Tokyo’s late-night convenience culture, ZUKAE creates instant noodles that are fast, flavorful, and easy to enjoy wherever you are. In your favorite bowl or straight from the cup, every flavor is designed to fit your pace. Hot. Salty. Always delicious. Because the best meals don’t always happen at the table. Sometimes they happen at 2 AM. Rather than relying on vibrant colors to distinguish flavors, ZUKAE uses black, white, and shades of gray to communicate something deeper: atmosphere. The identity emphasizes emotion over decoration, allowing every product to feel timeless, sophisticated, and unmistakably modern. Black represents the calm of the city after midnight. It reflects wet streets illuminated by vending machines, quiet subway platforms, shadowed alleyways, and the intimate warmth of late-night ramen shops. It conveys confidence, simplicity, and depth. White represents steam rising from a freshly prepared bowl, paper cups glowing beneath fluorescent lights, handwritten menu boards, and the quiet comfort that comes with taking a break. It symbolizes clarity, warmth, and balance. Together, the contrast creates a brand that feels both contemporary and nostalgic, minimal enough to belong in a premium design publication while remaining deeply rooted in everyday Japanese convenience culture. Brief by: @designerbriefs x @briefcorp x @marlo.studios [ #dbczukae #designerbriefs #branding #branddesign #ramen ]
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Nocaff Crafted for coffee lovers who want to enjoy every moment, any time of day. Brief by @designerbriefs @akoya.mockups @marlo.studios @creatoom.mockups @octobernovember.studio @tropical_type @houseofboring #dbnocaff #riyaddesigner #pentawards #branding #packaging
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Decaffeinated coffee offers all the pleasure and rich aromas of coffee, without the effects of caffeine. A comforting and indulgent break to enjoy at any time of the day, with no compromise on taste. ☕✨🫧🫧🫧 Brief by @designerbriefs @akoya.mockups @marlo.studios @creatoom.mockups @octobernovember.studio @tropical_type @houseofboring #dbnocaff #illustration #dailydesigninspiration #dubaipackaging #pentawardspackagingdesign @adobelive @adobecreativecloud
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Life needs a lil more ✨whimsy✨ Was gifted this beautiful tote bag by @adobeuk @marlo.studios @marlosmatcha back in march at the London creator live event and I fell in LOVE with it Anyone who knows me knows I LOVE a tote bag, especially as one as big as this for all my trinkets 😂 But I just had to whimsify it a lil bit to make it more me 🥰 Let me know what you think! #businessinfluencer #femaleentrepreneurlife #smallbusinesssupportingsmallbusiness #creativeentrepreneurs #whimsicalwonderfulwild
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