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Martin Ruof | Identity Craftsman

@martinruof

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Remove. Reveal. Refine.
Helping you break through what's hidden so you can move forward for real.
⬇️ Free ebook + coaching

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Big week for our boy. 1st grade has commenced.

Naturally we had to hit Life Time for chicken nuggets after school and take a couple meetings from Mom’s office.

This is loving your life second generation.

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Nothing makes me laugh harder than survival shows where someone spends 10 years preparing, buys $3,000 worth of gear, tells everyone they’re built for the wilderness...

...and quits before lunch.

“I’ve discovered what’s truly important in life.”

Bro, you’ve been outside for 23 minutes.

#Survival #RealityTV #Comedy #OutdoorFails #FunnyVideos

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Napa rewind. One of my favorite people on earth said “I do,” time stood still, magic was everywhere, the wine delighted, the food dazzled and mostly the alchemy of heart and soul danced!

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This is what it’s like when you lock in for a season—early mornings, focused effort, and no distractions. Each day, every choice, builds a foundation for the freedom you’re chasing.

When you commit like this, every sacrifice pays off. You start seeing progress, momentum, and a life that you’re designing with intention.

Now it’s your turn—lock in, put in the work, and take that step toward the lifestyle you’ve always dreamed of. The time is now—take action and set yourself free.
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#vibeww #vibewithmillz
#LockInSeason
#BuildYourFreedom
#professionalvacationer

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DON’T TAKE PEOPLE FOR GRANTED

“Taken for granted” means failing to properly appreciate someone or something due to over-familiarity, or assuming something is true without verification. It implies a lack of gratitude or treating people/resources carelessly, often only realizing their value once they are gone.
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#vibewithmillz #untappedpower
#lifelesson #livinginspired #youneedthis

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Life. Best lived in the moment!! Today we have so much to celebrate as 6 years ago our world changed forever. Happy birthday Banks! We couldn’t be more blessed that you picked us!!

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@marcaccetta brought us all together this weekend for an incredible weekend! 💫

There was a small group of us who have been bonding and meeting for a year + online and 7 of us were able to connect in real life @ Marc’s event!! ❤️ #TheCLUB

What a blessing to be able to hang with these guys! They’re some of the most generous, giving and brilliant people I know in life and in their industries. 👊🏽💥

2 of the guys I got to meet in person for the 1st time was @brettkmoore 🌈🤙 and my YouTube Editor for @duvalltv @officialremymathis – finally met my “nephew” after 3 years! 🤩

As an added bonus 💫 and amazing surprise I ran into and caught up with some of my old homies from WorldVentures 🛩️ 🌴 ☀️

Day 1 was off the hook @marcaccetta 🔥🔥

#TheCLUB #vTEAM

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My boss once told me, “You need to write a book. Get your weird out into the world.”

And instantly the two voices showed up:
1. What if nobody likes it? What if they think I’m an idiot?
2. What if it helps someone? What if it actually changes lives?

Both stories exist. The one you tell yourself is the one that wins.

#Leadership #Mindset #Growth #BeFollowable

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Everybody wants instant results. Instant success. Instant abs. But the truth? The gold is in the process. The integration. The day-by-day work that nobody sees.

It’s not either/or. Most of life is both. And that’s where the real growth happens.

Full conversation with Martin Ruof on the latest episode of Be Followable.

#Leadership #Growth #Process #Mindset #BeFollowable

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So many people carry around guilt, shame, and doubt like it’s part of who they are. But here’s the truth: none of that is really you. Your dream was given to you for a reason. The journey is about removing everything that isn’t the truth so you can actually live it.

#Mindset #Authenticity #Freedom #Leadership

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The right people will always respect honesty. The wrong ones were never for you anyway.

#Honesty #Authenticity #Leadership #Truth #Growth

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Success isn’t about grinding yourself into burnout. It’s about alignment. When your identity is clear and authentic, you stop chasing and start attracting. You move from being the hunter to being the beacon.

Catch the full conversation on the latest episode of Be Followable.

#Authenticity #Entrepreneurship #Leadership #Mindset #Growth

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