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I’m reflecting here. A tad. Sometimes.
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3 months ago @rooskoks and @marijn.stouthamer asked me to lead the creative direction for the @thecreativelab.ams and @amsterdamfashionweek show; seeing it all come together last week as a sold out show and our biggest production yet was something I’ll never forget. 

My concept was about the red thread that connect us to each other in most unexpected ways. I watched it come together not only during the show, but throughout the whole project: old and new friends who never stopped showing up with their support, collaborators I’d dreamt of working with for months, designers whose growth I’d admired since my first days at TCL back in 2024. 

So many people to thank but above all: thank you @thecreativelab.ams for the invitation, and the core production team without whom the show would’ve never been the same: 

Production @thecreativelab.ams
Set & light design @mateuszwisniewski_
Sound design @tomvanwee
Runway choreography @frontrowbackstage
Performance choreography @sarahkhalay
Performance @00nul0 
Performance garment design @sophieemaus_
Location @loods6 

Congratulations to the designers who showcased their incredible collections:
@kelly.meiling
@studioselles x @vsjewels_
@yuhstudios
@uncommonrage
@tula_atlr x @melt_jewellery_
@u.so.nice
@disigot__
@tinggong_official
@sylv.eu
 
So many things to say but for now I’ll stop myself here; thank you all ❤️❤️❤️

Photos @andreakuhnjohnstone, @filisa.alma, @lolalikesmatcha, @sabinejune, Julia Jann, Veronika Maixnerova
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