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Design projects all over the place?
Materio holds every detail, dollar & decision together.
So every project finally feels under control.
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Beyond thankful to @theuncommonfounder and the teams at both @materio.co & @odette_collective for inviting me and @anastasiacasey_ to be a part of such a beautiful conversation around the balancing act of motherhood and business. It was a space to be vulnerable, find community, and grow together -my favorite combo✨

Also huge shoutout to Jesse with @kwinmade for turning this gorgeous video around in just a few hours.
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A four-tier project system. A home furnishings brand that now makes up 75% of total sales. A brand new flagship store opening this week. @studiomcgee has scaled a lot since @shea_mcgee was last on the show, and this episode is the real inside look at how.

This week, @anastasiacasey_ sits down with @studiomcgee’s Shea McGee to talk about the business behind the brand: why they’ve stayed hourly while the industry moves toward flat rate, how she splits her personal brand from Studio McGee entirely, and her surprisingly candid take on whether traditional PR and print placement are even worth it anymore.

Inside the conversation:

-Why an 18-person team runs a firm most people assume is much bigger, and how their four-tier project system keeps Shea hands-on where it matters most
- The one red flag in an intro call that tells her team a client isn’t going to be the right fit
- Why she’s never had a client say they found her through a magazine feature, and how that’s shaped where she invests in photography and PR
- How a single centralized creative team keeps the brand consistent across every platform, from Instagram to YouTube to Substack
- What Netflix and Target each did for Studio McGee’s visibility, and the years of work it took to reposition the brand afterward

A very special thanks to our Presenting Sponsor, @materio.co, the platform helping interior designers source materials, manage specifications, and streamline project workflow, and to @loloirugs - new season means new rugs, pillows, and designs to discover, and if you’re headed to High Point Market, there’s even more to see in person.

Watch now on YouTube & Patreon and tune in on Apple Podcasts or Spotify.
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