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MATTER | Matcha

@matterbrews

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“POST-MODERN MATCHA & BREW HOUSE”
📍Waterway 1
📍U venues | BEINDIE
📍District 5 | BEINDIE
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⁨ التفاصيل في الرابط بالبايو! هل تعشقون الماتشا؟ اكتشفوا أفضل مكان للماتشا في القاهرة الآن! ‪@matterbrews‬ ماتشا — Matcha, ماتشا لاتيه — Matcha latte, كافيه — Cafe, القاهرة — Cairo, مقاهي القاهرة — Cairo cafes, مشروبات — Drinks, شاي — Tea, محبو الشاي — Tea lovers⁩
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Honestly, we’ve had enough of you guys 😭 Had to speak up. Love you loads though, byeeee 💋
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@SceneEats: West Cairo matcha drinkers, your Matter fix is moving closer to home. Matter, Cairo’s matcha house known for converting coffee loyalists, is opening a new location at Arkan in Sheikh Zayed, bringing its green brews a little closer to the neighbourhood. Matter has built its following around a matcha-led menu that puts a fresh spin on the daily caffeine run. Founded by Reem Hassan, a former professional coffee taster, the brand approaches matcha with the same attention to ingredients and preparation as specialty coffee, serving classic lattes alongside more experimental blends. For more snackable content from across Egypt, head to www.SceneEats.com (link in bio) or download the SceneNow app.
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CAIRO’S CURRENT GREEN OBESSION From ceremonial blends to tropical creations and creamy ube. Cairo’s matcha scene is having a moment. Five spots. Five moods. Here’s where we’d start. — MATCHA MOB @matchamob.eg 📌Best for: Unique and fun flavours 🍵Editor’s pick: Ube Coconut Matcha — MATTER BREWS @matterbrews 📌Best for: Creative matcha mix 🍵Editor’s pick: Mango Matcha — E11VN @ellvn11 📌Best for: Tropical flavours matcha 🍵Editor’s pick: Tropical Matcha — THE CLUBROOM @theclubroom.eg 📌Best for: Unexpected flavours 🍵Editor’s pick: Ube Matcha — WHISPERING BREW @whisperingbrew 📌Best for: A soft café mood 🍵Editor’s pick: Pistachio Matcha Save this for your next matcha run. CAIRO AFTER DAWN — MATCHA EDIT. #CairoAfterDawn #CairoMatcha #MatchaCairo #CairoCoffee
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girlssss!!!! im genuinely so so excited for this. find us at waterway at @matterbrews !!!! and u can find all the details for the registration link @matterbrews here!!! i love u forever my pretty girlss & 30% is raised for @baheyafoundation . all the love 💌💓💌💓.
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التفاصيل في الرابط بالبايو! هل تعشقون الماتشا؟ اكتشفوا أفضل مكان للماتشا في القاهرة الآن! @matterbrews ماتشا — Matcha, ماتشا لاتيه — Matcha latte, كافيه — Cafe, القاهرة — Cairo, مقاهي القاهرة — Cairo cafes, مشروبات — Drinks, شاي — Tea, محبو الشاي — Tea lovers
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من سته عليكي برن📞🤍💅🏻
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Our latest experiential design for @mothernakedskin @be__indie @love.kinsuki @matterbrews Designing a space for four completely different brands was never just about bringing different identities together. It was about understanding how people experience each brand differently, and how we could turn those different interactions into one connected journey. Each brand has its own personality, its own way of inviting human interaction. Fashion calls for browsing and self-expression. Cosmetics invite closeness and curiosity. Tableware is about detail and discovery, and matcha creates a moment of pause and connection. The real design challenge was finding harmony between all these experiences without letting one overpower another. This is where experiential design meets human psychology. How we move, what draws our attention, where we slow down, and what makes us feel comfortable enough to explore. By using soft curves, a shared visual language, and a central cashier connecting all four brands, we focused on creating a natural flow that guides without feeling forced. Because a great retail space isn’t just about displaying products beautifully; it’s about understanding human behavior, encouraging exploration, creating emotional touchpoints, and making the entire experience feel effortless. For us as @morph.plus team, experiential design is not just about creating a space; it’s about designing the feelings and memories people take with them. 📸: @yusufelmasry Contractor: @brandaidadvertising
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Coffee stop of the day💚 💚🤎 Always in matcha mood 🍵🍃 💜
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Because your coffee order says more about you than you think. 👀☕ Which one are you?
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✨🍒
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Gem Drop 💎 I love collabs, you get to do something you love but in a different context ❤️‍🔥 This one was extra special coz 1. it was with one of my best friends ❤️ 2. Because it was all bedazzled 🤩 3. Local x local 😎 Was surrounded by all these bedazzling ladies for the launch was the cherry on top ❤️❤️❤️ Malak Elezzawy X Be-indie GEM DROP! @be__indie @malakelezzawy_thelabel
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