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Enjoying every moment I have the honor to experience!
Professionel account @socialartgroup
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Well, that was a colorful 🎨 little Monday! 🎨❤️

A little hair science, some blonding brilliance, a few laughs, and an entirely reasonable amount of carrying on. 😂
What a fabulous time at Color the World! Thank you @CosmoProf for inviting me to join the fun on behalf of my @Matrix family. There’s something pretty wonderful about getting a room full of people together who can get genuinely excited about the chemistry of beautiful hair.
And yes, we do take our color seriously. Ourselves? Not quite as much. 💋
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This kid is growing up so fast. He’s still my kind, imaginative, emotional, happy little guy.  Zach, pleeeease don’t grow up too fast!
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INFLUENCE.
FROM QUANTUM HAIR STUDIO TO AI.
FROM AI TO THE CATWALK.
FROM THE CATWALK TO WHAT TRULY MATTERS.

WHAT AN INCREDIBLE DAY IN DUBAI! 🔥

The 8 of November was truly special.

For the first time, I had the opportunity to bring FERA II to life on stage at @beautyworlddxb .

A creative project developed in collaboration with my great friend and incredibly talented @janosderi where real hair and artificial intelligence meet in a fascinating journey back and forth between reality and imagination.

But today, we took that journey one step further with @goldwell.global 

For the first time, we brought an AI-generated hair collection back into the real world, transforming those digital visions into living creations on stage.

From reality to AI. From AI back to reality.

An incredible creative challenge and a moment I will never forget.

And, of course, thank you to the entire team behind this unforgettable show. None of this would have been possible without you.

This is just the beginning. Over the next few days, I’ll be sharing all the incredible looks we created for this special event 🇦🇪 

Stay tuned. There’s so much more to come!

SPANISH WORLD CHAMPIONS OF HAIR  by  @sergibancells and @xpresioncreativos  @quantumhair.x for  @beautyworlddxb eau🇦🇪 

Teams 

@rafaelbueno
carlosvaliente
@sarapiera.bycv 
@theluluperez 

Special tanks to 

AI @janosderi 

Quantum team 

@rockyvilla.hair 
@miyuki_kiara_hair 
@marcoparra.hs 

Clothing 
@aschlesser @elcostureroeclectico 

Products @goldwell.global @goldwellus 

Hair assistant
@academia_premium_casanova 

Content 
@onaabancells 

Model Agency
@a.n.t.mgmt 

#FERA2 #BeautyworldMiddleEast #BeautyworldDubai #JorgeX #ArtificialIntelligence HairArt HairInnovation SpanishWorldChampionsOfHair

You never truly know how far your creativity can travel or how many people it can inspire

EVERYTHING STARTS IN THE STUDIO.. With the right tools and what works best for the final result. 
This time, my ally was Goldwell ELUMEN @goldwell.global @goldwellus . 
We started experimenting with 

RR@all
KK@all 
RV@all

but in the end we chose a blend of 

🏆 RR@all and KK@all 

to match the perfect red 🟥 from the AI-generated image.
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meet the team 👋

different backgrounds. different strengths. one shared obsession with the professional beauty industry.

we’re the team behind social art group — bringing together decades of experience across talent management, brand strategy, sales, social media, creative, events, finance and operations.

together, we help beauty professionals build bigger careers and strengthen their influence, while partnering with brands to solve problems, build strategy, identify the right talent, develop meaningful partnerships and bring ideas to life — all while keeping a whole lot of moving pieces moving.

swipe through to meet the people behind social art group. →

marlene arce | founder + ceo

the visionary and connector behind social art group, marlene has a gift for seeing the bigger picture — and figuring out how all the pieces can work better together.

she’s a strategic thinker, natural problem solver and champion of people, with an incredible ability to recognize someone’s strengths and turn them into opportunities for growth. whether she’s developing talent, building brand partnerships or finding a solution no one else saw, marlene is always looking for the win-win — creating opportunities that make sense for both our artists and the brands we work with.

she founded social art group with a vision for doing things differently, and continues to evolve that vision as the industry does.

maria vigorito | strategy + creative

the creative brain behind so much of what we do, maria has an incredible ability to take an idea and turn it into something that feels intentional, strategic and completely its own.

from identifying what makes an artist unique and translating that into a personal brand, to helping brands define how they show up, maria brings equal parts strategy and creativity to everything she touches. she’s our resident deck master, will absolutely spend as long as it takes to find the perfect font, and has an eye for the tiny details that make a big difference.

she’s also the force behind our events — bringing together the creative vision, budgets, logistics, locations and approximately 700 moving pieces required to make an idea actually happen.

if ther
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I'm bringing you 17 years of education , www.wesleypalmer.com (link in bio). ❤️

I've taught  thousands of hairstylists across the world for the last 14 years. I've finally figured out my mission. I want to help hairstylist make hair easy! If you break down hair, it's literally patterns with an artistic touch. This website is designed to make somebody who's a day one in cosmo school or year 40 behind the chair feel comfortable learning from home. I'm building a community of like minded people that want to help each other. I'm going to show step by step videos of every single thing I know. You'll learn how to cut hair the same as me, what tools I use to achieve the looks, my highlight patterns, lived in hair, tease lights, airtouch, color formulations for brunettes red heads, short hair, social media, branding, how to he on camera, and how to teach if that's something you want. I'm going to take suggestions so if you join and have a video you want, I'll make it.  I can't wait for this to launch, we're on the home stretch of launching the website! 

Thank you  @socialartgroup for bringing this dream to a reality for me! I couldn't have done it without you amazing ladies!
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The last video is officially filmed. 🥹❤️ www.wesleypalmer.com (link in bio)

After a year + of planning, filming, second guessing, building, and putting everything I have into this…

There’s only one thing left to do.

Edit this video and LAUNCH THE DAMN THANG 🚀🚀

This has been one of the biggest projects I’ve ever taken on, and knowing I’m this close to finally putting it out into the world feels insane. I can't thank @socialartgroup @mariavigorito @mbarce1 enough for believing in me and helping me put this together! 

We’re almost there. 🤍
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