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malak elhady edris

@mecreations33

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making films n such, freelance :)
silliness enthusiast
@malak_elhady

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Adidas Adistar
‘Go Beyond The Grey’
by Sabrina Rynas
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Client | Adidas
Agency | @cheil_uk @bmb.agency
Production Company | electriclime°

Photographer/Director: @sabrinarynas
Executive Producer: @jumana.n.r
Producer: @lorabrugioli
Production Manager: @mecreations33
Production Coordinator: @hayalusman101
Production Assistant: Anastasiia Zatsepina
Location Manager: Hashem Al Reyashi
Wardrobe Stylist: @vasilbozhilov
Hmu: Kim Nour
Props Master: Batista
1st Ac: Ramesh Nepali
Equipment/Sparks: Quasim Film.
Co-Founders: @michael_electriclime @pabzalexander
Talent: @samin_savoji @ahmeedsadek

#filmmaking #advertising #fashion #adidas

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It was pleasure working with Electriclime and their amazing team of @rachelchouity, @mecreations33, and led by @jumana.n.r on their latest production in Cairo. The project was creatively led by director @kaleyrex and DOP @devidfichera, whose talent, creativity, and positive energy made the collaboration a joy.

Looking forward to many more collaborations in the future!

Special thanks to our partners @egyptfilmcommission and @focusfilmrentals

#egypt #filmmaking #hollywood #bollywood #travel

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The Story of Pre-Production for a special @jumeirah campaign 🧘🏼‍♀️🙂‍↔️

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As our Dubai team celebrate Eid, we wanted to highlight some of the magnificent moments we’ve had in our °W13 office over 2025°.

(°w13.) (2024>2025º) | The Studio.Build.
(01:03:25) |The Studio.Opening.
(22:05:25) | InspiringYoungFilmmakers with Dania Bdeir.
(22:06:25) | AI in Advertising & Commercial Filmmaking.
(12:07:25) | Cut Carbon, Not Creativity. (Sustainability.)
(20:08:25) | Interactive By Design.
(25:09:25) | Women Leading Stories.
(26:10:25) | What The Food?
(24:01:26) | QAF '26
(01:02:26) | Sound of Palestine

It has been an incredible journey so far, with the space in Alserkal Avenue hosting industry-leading events, along with welcoming agencies and clients.

Here’s to continued growth, bold storytelling, and even bigger successes to come.

Check out some of our W13° work through the link in our bio.

#filmmaking #advertising #commercials #dubai #events

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Mariam and Malak… my sweet girls, my quiet miracles.

There is a special kind of joy a mother feels when she sees her sweet girls not only as best friends , but as sisters walking through life side by side, laughing at the same little things, sharing secrets, supporting each other, and growing together with love in your hearts.

Watching the two of you reminds me that the most beautiful relationships are the ones built on kindness, loyalty, and genuine affection. You are not sisters by blood; but you are companions for life, each other’s safe place in a world that sometimes moves too fast.

My heart fills with gratitude every time I see the bond you share the warmth, the care, and the effortless friendship between you. A mother could not wish for a more beautiful gift than seeing her daughters love and protect one another.

Stay this way always: strong together, gentle with each other, and forever proud to call one another sister.

Mariam and Malak, you will always be my sweetest girls, my pride, and my endless love. @mecreations33 @malak_elhady @mariam.hhassan

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Check out the Behind The Scenes film of our new work for the UAE National Orchestra.

Directed by award-winning filmmaker Joe Connor, and teaming up with C2, the spot highlight’s UAENO’s groundbreaking cultural initiative, with a mission to build on the foundations of Emirati musical heritage, connected across its diverse community and exploring connections with musical traditions from around the world.

To see more about the film through the link in our bio.
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🎬🎥
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Client | @uae.nationalorchestra

Agency | C2
Ceo: Roy Aftimos
Business Director: @louls09
Senior Account Manager: @leticiamhawej
Executive Creative Director: @pablomal2
Senior Copywriter: Anant Kurup
Account Executive: Jana Issa
Intern: Thalia Barhoush

Production Company | electriclime°
Director: @joevconnor
1st Ad: @veecart
Co-Founders: @michael_electriclime, @pabzalexander
Executive Producers: @jumana.n.r @layalmooti
Producer: @hiami911
Production Coordinator: @lesliee010, @mecreations33
Production Assistant: @avocadorableaf, @hayalusman101, @3atsepinaa
DoP: @mikemcmillin_dp
1st AC: @habib_kadamani
2nd AC: Raymond Mouriss
VTO: @michaelmkar11
DIT: @jithin_dit
BTS: @ibrahimibinqasim
Gaffer: @eddy_maroun
Key Grip: @amrogrip
Best Boy Grip: Habib
Wardrobe Stylist: @sarah.keyrouz
Wardrobe Assistant: Pensee El Sayed
Veil Artist: @veil.artist.gcc
Tailor: Saman
Hair Stylist: Danial Nader
HMU: Osima Al Hendi, Mireille Mouchantaf, Anzeela Salim
Unit Team: Gayan
Unit Manager: Thilina Jayathilike
Unit Assistant: Poorna Dhananjaya
Catering Manager Cecilia @letseat.catering
Catering Assistant: Paul Andrew Abillion, Soniya Lawati, Daniel Mukisa
Onset Casting Coordinator: @kbablani
Casting Coordinator: Hani Abou Jaoude @bareface_model_agency
Post Production: @sunnyvfx_dubai
Post-Producer: @therealbenjimc
Editor: David Zavadescu
Colour: George K @ Black Kite
Audio: Theo Vernon @ King Lear
Online Artists: RayJohn Fernandez, Sandeep Bacche

#filmmaking #advertising #commercials #uaeno #filmuae

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It was another outstanding and creative year for our electriclime° team in Dubai with a number of projects filmed across the globe and the opening of an office in Riyadh.

Coming off the back of winning Production Company of the Year at the Campaign Middle East Awards, the team produced projects for brands such as Kia, Jumeirah, Taiba and many more.

With a team consisting of Executive Producer Jumana Radi, Senior Producer Layal Mooti, Producer Lana Abu Risheh, Production Coordinator Malak Edris and more.

While also producing projects throughout 2025, our new °W13 space opened in Alserkal Avenue, which has been the home of several thought-provoking and industry-leading talks on a wide range of topics, including sustainability, Women Leading Stories and gaming.

You can see some of the amazing work through the link in our bio.

#filmmaking #advertising #commercials #middleeast #2025

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It was another outstanding and creative year for our electriclime° team in Dubai with a number of projects filmed across the globe and the opening of an office in Riyadh.

Coming off the back of winning Production Company of the Year at the Campaign Middle East Awards, the team produced projects for brands such as Kia, Jumeirah, Taiba and many more.

With a team consisting of Executive Producer Jumana Radi, Senior Producer Layal Mooti, Producer Lana Abu Risheh, Production Coordinator Malak Edris and more.

While also producing projects throughout 2025, our new °W13 space opened in Alserkal Avenue, which has been the home of several thought-provoking and industry-leading talks on a wide range of topics, including sustainability, Women Leading Stories and gaming.

You can see some of the amazing work through the link in our bio.

#filmmaking #advertising #commercials #middleeast #2025 #collection #directors

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