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Megan Ann Lore

@meganann

66.7K
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3412
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@drinkmuracha
Atlanta
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Designing personalized publications on Substack has quickly become one of our favorite kinds of projects. 💌 We’re sharing everything we know about customizing this platform. Comment SUBSTACK and we’ll send you our newest post so you can join us over there! P.S. Want to work together to make yours even better? You’re in the right place! 💙➡️ meetmigrate.com Designing personalized publications on Substack has quickly become one of our favorite kinds of projects. 💌 We’re sharing everything we know about customizing this platform. Comment SUBSTACK and we’ll send you our newest post so you can join us over there! P.S. Want to work together to make yours even better? You’re in the right place! 💙➡️ meetmigrate.com Designing personalized publications on Substack has quickly become one of our favorite kinds of projects. 💌 We’re sharing everything we know about customizing this platform. Comment SUBSTACK and we’ll send you our newest post so you can join us over there! P.S. Want to work together to make yours even better? You’re in the right place! 💙➡️ meetmigrate.com Designing personalized publications on Substack has quickly become one of our favorite kinds of projects. 💌 We’re sharing everything we know about customizing this platform. Comment SUBSTACK and we’ll send you our newest post so you can join us over there! P.S. Want to work together to make yours even better? You’re in the right place! 💙➡️ meetmigrate.com P.S. Swipe back through and see if you can catch all the little animations. It’s our favorite added detail 👀 See you on Substack! 👋
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This week’s in conversation series is with Megan Lore and Katie Roth, co-founders of @drinkmuracha. Read exclusively on Substack, link in bio.
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How lucky am I? See you soon 💞
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@rennkstudio POP/UP FUN. Last day to shop is tomorrow. So many beautiful pieces…Thank you to everyone who stopped by today 💛
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How to conduct a proper matcha tasting described by Co Founder and CEO of @drinkmuracha, @meganann 🍵 Watch this clip of this clip recorded at @livevelapark until the end for more then listen to the latest episode of Skye’s The Limit Podcast to hear more about Megan’s aspirational career journey, her evolution from the Hungrygirlsdoitbetter days to now, her food and drink preferences, her first-harvest, shade-grown matcha brand, @drinkmuracha, Megan’s creative process... and more! Link in bio for streaming info📲 #matcha #matchatasting #tastetest #womeninbiz | matcha tasting | premium matcha | muracha matcha
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@meganann and @_katieroth_ are the sisters behind Muracha, the matcha brand born from a shared belief that an everyday ritual can be both beautiful and deeply intentional. For Megan, the idea began during a season of reinvention. After selling her digital marketing agency and becoming a mother, she found herself drawn to the quiet moments in her day — and to matcha as a reason to pause. What started as a daily ritual quickly became a fascination with sourcing, quality, and the nuances that distinguish truly exceptional matcha. When she brought the idea of creating something different to Katie, a fellow matcha devotee, the answer was an immediate yes. The sisters traveled to Japan, spent countless hours tasting and sourcing, and ultimately launched Muracha in summer 2026 with Yame No. 89, their first-harvest, shade-grown matcha. From the objects that elevate their everyday rituals and the beauty essentials they swear by to the things that help them unwind, sleep better, and that they reach for again and again. We give you Megan & Katie’s Top Ten. 🤍
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@meganann sold her digital marketing agency, became a mom, and made matcha her daily ritual. The more she learned, the more the category bothered her: everyone claimed "ceremonial grade," an unregulated label, while almost no one would tell you the farm, the cultivar, or the harvest. So, she and her sister Katie went to Japan to source it themselves. After weeks in the tea fields of yame and the milling houses of uji, they found a family farm led by a woman who started picking these leaves at 19 and, at 89, still oversees every harvest. Their first release, yame no. 89, is a first-harvest, single-cultivar matcha named for her. Muracha launched direct-to-consumer in June, built on the transparency the category skips: origin, cultivar, harvest, and farming practice. It's already poured at Ford Fry's Little Sparrow and The Chastain in Atlanta, and Culture Club in Nashville. This week's founder feature: Muracha follow @drinkmuracha #dtc #cpg #founder
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My girls have been enjoying matcha this summer. We’ve discovered a new favorite in @drinkmuracha #matcha #matchalover #findyoursama
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A few favorite moments from our afternoon at @weezieatlanta, where @darbyfallonclark hosted a celebration for the launch of our latest collaboration, @get.canopy x @weezietowels. It was the perfect way to celebrate a collection designed to bring a little more joy to everyday rituals. ✨ Shop the full collection now. 🎈@__ellaments 📸 @carolinedyessphoto 🍹 @tippy.tap.atl
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Saturday in Southhampton 👙🌊 with special treats from @drinkmuracha 🍵
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The outfits were cute. The company was better. The matcha was necessary. @meganann @themarvelousmrsmccartney @_katieroth_
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southampton, i love you!! @drinkmuracha x @lakepajamas
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