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Editor in Chief @edibledenver ✨💕 + Matador Network, T+L, Fodor’s Travel & more ☀️🌻 📌 based in Denver, Colorado 📌@[email protected]
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Redefining winter in the Great North.

#thegreatnorthernfestival #climatechange #thegreatnorthernsaunavillage #foodstagram #blackwomentravel #blacktravelgram #blacktravel #whatissustainability #minneapolis #minnesota
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Logos are a key part of a business’ identity, the stamp that distinguishes one brand from another. Studies show it takes just 400 milliseconds for the brain to recognize a logo and trigger a response based on personal preferences and previous experiences with the brand. A logo can elicit responses of happiness, comfort, hunger and even safety. And for more than three decades, one San Luis Obispo resident has been integral to evoking these feelings through design for business owners in the local community and beyond. 

Pierre Rademaker Design has long offered creative and consulting services to a wide range of clients from national brands like GAP @gap, having designed its iconic blue square logo, to local fixtures such as Madonna Inn @madonnainn1958, Apple Farm @applefarminn, the City of San Luis Obispo and more. Pierre and his team design logos that go beyond a simple symbol — they create a first and lasting impression among consumers. In a technology driven world, Pierre and his team still begin a majority of their design work with a rough pencil sketch that’s later refined into the final product that we see on our morning commutes, dinner menus and even clothing labels. 

Pierre grew up near Los Angeles in Torrance and studied art at California State University @thecsu, Long Beach, where he concentrated on graphic design. He says he’s always been an artist, starting at a young age when he began drawing the moment he could pick up a pencil. “As a child, I always knew that I would be some kind of an artist eventually, career-wise,” says Pierre. 

Over the years, he and his team have worked on at least 600 logos for a diverse range of clients. Pierre’s work can be found practically everywhere around downtown San Luis Obispo, across the county and beyond.

“San Luis Obispo really is a remarkable place, and the people are just wonderful,” he says. “Everybody seems to know everybody. It’s a lot of fun, and I love knowing [these] people.”

*Featured in our Winter 2022-23 Issue, on stands now!

Article by Molly O’Brien @metropolitanmolly 
📸by Stephen Heraldo @stephenheraldo 

#edibleslo #graphicdesign #logodesigner #logocreation #logodesigns #sanluisobispo #slo
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A year already? Time really does fly when you’re manifesting your dreams…
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