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A new favorite ❤️‍🔥🐆🌴🎬

We’re putting everything we have into this brand. And I really hope it shows through what we’re putting out. Even with something as little as merch. We’re giving it our all. Trying to create a real, tangible feeling around Sun Days.

It would’ve been muchhh easier to buy some cheap hoodies, slap our logo on them, and post a couple AI photos on the site. But we spent the last couple months ordering samples and finding what we think are some of the best feeling hoodies out there. Stuff we’re genuinely excited to wear ourselves.

Friday through Sunday, I spent over 30 hours planning, shooting, traveling, and editing for this drop. Which makes absolutely no sense on paper. With where we priced them, these won’t be profitable. But we knew that going into it. And that will always be our North Star. To create something memorable. Something you actually love, not just something you buy to support us.

I know it’s just merch. But when you’re putting this much of yourself into something, even the little things matter. We care about how the hoodie feels. We care about the media behind the release. And we care about how shows up at your door. (Custom packaging incoming 😉)

There’s a lot going into all of this that doesn’t make it onto here. And we’re not expecting anyone to care about every little detail the way we do. But I hope it all adds up to something you can feel.

Oh and shout out @miacfowler_ for sending it two hours to the coast for this last minute and absolutely crushing it 💪
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Nostalgia hoodies are now live on our website. Link in bio ❤️‍🔥🐆🌴
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Freshly baked. Meet our new Carryless collection. 👜

Always weatherproof, always wire-frame, now elevated.
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Busy in a good way
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Lots of acqua frizzante, vertical feet and colorful surroundings!
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Grad week 😎
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