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Salomon presents Gravel Studio

We brought together photographers, directors, stylists, producers, DPs and creatives from across Toronto’s production community — the people who spend their days making the work happen. We built the day around a simple belief that being on set is an endurance sport. 

For one day, the studio became the meeting point between set and trail. Production builds, gravel and greenery set the scene before heading out onto the West Toronto Rail Path in the new Gravel collection.

Strategy, Creative Direction, Event Production, Design by Cartel. 

Brand: @salomon @salomonrunning 

MD: @hillgonz
Creative Director: @michaelpetruzelli
Senior Designer/Art Director: @kristenstambolic
Producer: @megan_rey 
Brand + Comms: @jessicatumen 
Production Design: @silvertooth.design 
Media Relations/PR: @outsidePR
Portraits: @elie 
Stylist: @jaykimvalentine 
DJ: @teeefs
Food + Beverage: @seeyousoon.to @rosiesburgers 
Hydration: @larklarklark_  @drinksfarm @coffeebyjoy

Production Support:
@ravmall @alexandraweest @risamurdoch @salmakhalidi @sam_macmillan

#Salomon #SalomonRunning
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Salomon presents Gravel Studio.

GRVL is made for people who move through every part of their world in one pair of shoes. During TIFF week, we used that idea to thank Toronto’s production community for choosing Salomon on set, on the run, and everywhere in between.

We built the day around a simple belief that being on set is an endurance sport. Guests got fitted in the Aero Blaze 4 GRVL and Aero Glide 4 GRVL, tested them underfoot, and sat for portraits that put the people behind the camera at the centre. Then the group ran the West Toronto Rail Path together and everyone went home wearing their new pair.

To bring it to life, we turned an industrial space into the feeling of being on set and off track, with gravel, greenery, and on set builds.

Strategy, Creative Direction, Event Production, Design by Cartel.

Brand: @salomon @salomonrunning 


Managing Director: @hillgonz
Creative Director: @itsmichaelpetruzzelli 
Senior Designer/Art Director: @kristenstambolic
Producer: @megan_rey 
Brand + Comms: @jessicatumen 
Production Design: @silvertooth.design 
Media Relations/PR: @outsidePR
Portraits: @elie 
Photos: @paulbalosco
Photo Assist: @luiisreyess 
Video: @chris.minchala 
Stylist: @jaykimvalentine 
Food + Beverage: @seeyousoon.to @rosiesburgers 
Hydration: @larklarklark_ @drinksfarm @coffeebyjoy
Music: @teeefs
Production Support:
@ravmall @alexandraweest @risamurdoch @salmakhalidi @sam_macmillan

#Salomon #SalomonRunning
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For the launch of the @salomon AERO BLAZE 4 GRVL GTX 🪨

Pre-run power bars & post-run smoothies, inspired by gravel, moss & terrain.

Matcha, strawberry + yogurt moss stones
Dark chocolate, tahini + date bars
Vanilla coconut smoothies with black sesame + charcoal drizzle

Creative + production by @cartel________
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Pick your player: wok cook edition 🔥
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