Instagram story viewer> @michaelpeterreid> Tagged
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Make cool things.
‘25 SAFW Scouting Menswear
‘24 Creative Director - David Tlale
‘21 Milan Fashion Week Buyer’s Award
‘19 Edcon Design Innovation
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On the #SAFWAW27 runway @michaelpeterreid South African Fashion Week as the winner of the New Talent Search 2026 Powered by @houseofjcleroux 

#JCLeRoux #BioMedicalEmporiumxSAFW #SAFWNewTalentSearch #CollectionByJCLeRoux 

📸 @eunicedriverphotography
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Fashion, vision & the story behind the seams. 🧵

We catch up with @safashionweek New Talent Search competition winner @michaelpeterreid as he shares the inspiration behind his collection and what this defining moment means to him as a designer. ✨

Press play. 🎥

#previdar #safw
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Your SAFW AW27 New Talent Search winner, powered by JC le Roux: @michaelpeterreid. Back after five years, he brought “Commitment Issues” and proved his point. Fashion isn’t pretty, but he makes beautiful things.
 

#SAFWAW27 #SAFWNewTalentSearch #CollectionbyJCLeroux #JCLeRoux
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CONGRATULATIONS @michaelpeterreid on winning the 2026 New Talent Search Competition powered by @houseofjcleroux! 

#JCLeRoux #BioMedicalEmporiumxSAFW #SAFWNewTalentSearch #CollectionByJCLeRoux #SAFWAW27 

📸📹 @lloydi_boy
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“Fashion isn't pretty. But we make beautiful things.”

For the first time in 5 years, @michaelpeterreid returns to SAFW AW27 as a New Talent Search semi-finalist.

His collection, “Commitment Issues”, approaches design as art: rooted in emotion, personal promises, raw honesty, and taking his place within our evolving fashion ecosystem.

21 to 25 October at Hyde Park Corner.

#SAFWAW27 #CollectionbyJCLeroux
#JCLeRoux #SAFWNewTalentSearch #ResponsibleFashion
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