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Mike Khouri

@mike.tactical

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tactical.’s Mike Khouri explains how AI put into the hands of someone who understands culture and human behaviour is powerful, but it leads to slop when placed in the hands of people looking for the easy way out, cutting corners and choosing to be lazy.

Read more with the link in bio.

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tactical.'s Mike Khouri says that the CMOs who win won’t be the ones who panic-bought AI subscriptions the fastest, but the ones who use it to move fast without the chaos, keep quality high, and show real value that drives results.

Read the full article on the link in bio.

"AI is just a subplot in a bigger story, one where creative becomes the ultimate business advantage. The opportunity isn’t to make more content, it’s to make better ideas. Ideas that connect faster, hit harder, and actually land. That’s what I call ‘creative intelligence’," Khouri said.

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“AI is a common discussion point for our partners and industry, and while there’s growing excitement, there’s also a lack of clarity on how to best use this new and evolving tech across their content and campaigns. That’s why we built MAiK, a playground purpose-built for ambitious brands to experiment, move fast, and push creativity further,” said Mike Khouri, CEO of tactical.

Read more with the link in bio.

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"The internet isn’t one giant blob of culture. It’s a messy, patchwork of micro-communities. Think of them like secret underground clubs, each with its own handshake and inside jokes. The trick isn’t to crash the party — it’s to understand who’s hosting it," writes Mike Khouri, Founder and CEO at Tactical.

Read the full article with the link in bio.

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Opportunities don’t wait. You take them, or you don’t.

In this episode of Beyond the Business Card, @mike.tactical shares how he—and his father—left everything behind for a shot at something bigger.

One-way ticket. No guarantees. Just the belief that they’d figure it out.

That’s what business is. That’s what life is.

Not waiting for the stars to align. Not sitting around for the “right time.”

It’s about backing yourself, making the move, and working it out along the way.

Dubai is built on stories like this. A city full of people who took a chance, started from nothing, and made it work.

💬 What’s one decision that changed your life? Drop it below.

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Mike Khouri, CEO of Tactical, shared his reflections after the agency lifted the coveted Independent Agency of the Year trophy at Campaign Middle East's Agency of the Year Middle East Awards in December 2024.

Read his insights on the link in bio.

#Awards #Digital #Innovation #XR #IndustryInsights #AOTYME2024

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“‘What’s the fuss’ marketing isn’t just about breaking the internet; it’s about breaking the monotony,” writes Mike Khouri, Founder and CEO at tactical.

Read the full article with the link in our bio.

#opinion #disruptive #marketing

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Talking about generational messaging on @dubaionetv ft, @mike.tactical - thank you for having me! #DXBtoday

@ti22films
#generationalmarketing
#messagingstrategy

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من أهل الإبداع وناسه✨

مايك خوري الرئيس التنفيذي لـ Tactical UAE، مستثمر من عمر صغير ومفكر ومتحدث، جاي يشاركنا معارفه المتنوعة بمسار الدعاية والإعلان في #قمة_الإبداع.

لاتفوتك🔥

سجل الآن !
🗓️ 23-21 مايو 2024
📍#حي_جاكس، مجتمع الإبداع في الدرعية

Check out the creative energy! ✨

Mike khouri, CEO of Tactical UAE, isn’t your run-of-the-mill investor, thinker, or speaker.
He’ll dive into the Advertising and Media Track at the #CreativeSummit with all his diverse expertise.

Catch it while you can! 🔥

Register now !
🗓️ May 21-23, 2024
📍 #JAXDistrict, the #HomeOfCreativity - Diriyah

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“New year, new realities, right? That’s what people tend to hope for. Yet in the world of Extended Reality (XR), 2024 doesn’t just look to be a year of hope, but rather a big year of major breakthroughs,” says Mike Khouri, Founder + CEO at tactical.

For more info, click link in bio.

#tactical #ar #xr #technology

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Being able to keep up with the ever-evolving world of social media is a mammoth undertaking. To better understand the key components of building a killer social media strategy, Rohma Theunissen sat down with Mike Kouri, Founder & Managing Director of social-first creative agency @wearetactical, to find out the tips and tricks that brands – and individuals – can use to maximize their ROI.

🎧 Available now on Apple, Spotify, Google and more. Simply search for 'Curated Conversations by Curated Today' and make sure to subscribe to never miss an episode! [Link In Bio]

#metaverse #socialmediaupdates #nftnews #nft #metaversemarketing #socialmediaagency #socialmediaexpert #socialmediacontent #socialmediastrategy #socialmediamarketing #marketingstrategist #marketingstrategies #podcastsofinstagram #applepodcast #spotifypodcast #virtualconnections #digitalplatforms #contentcreation #contentcreationstrategy

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