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Milly Kenny-Ryder

@millykrphotography

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Recent client work from @millykr

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Alguém definiu uma cartilha de que um post sobre um restaurante no feed deve ter (no mínimo) um prato impactante, um adorno da sala, uma foto com o/a chef e uma frase curta. O algoritmo agradece, as visualizações também, e siga a marinha.

Nunca fui muito por aí, mas a verdade é que me aborreci (e meio que desisti) de fazer posts elaborados, com textos longos, como fazia até há uns tempos na minha conta pessoal, criando uma pressão absurda sobre mim mesmo.

No caso dos sites como o Mesa Marcada — e de qualquer publicação de especialidade —, a tirania do algoritmo não se fica pelo feed. Para ter um bom SEO, sair bem nas buscas do Google ou agradar ao Discover, há também um conjunto de regras não escritas que condicionam o que se publica. O resultado vê-se: cada vez mais notícias de prémios, aberturas, polémicas e fechos — tudo optimizado para gerar cliques — e cada vez menos reportagens com tempo, contexto e fôlego. O Mesa Marcada não é imune a isso, mas é precisamente contra essa corrente que este texto existe.
Ontem, publiquei no site um texto longo sobre o universo de Andreas Caminada, no Schloss Schauenstein (3 estrelas Michelin) — um daqueles artigos sem truques, sem atalhos, sem grande preocupação em caber num scroll rápido. E que, por isso, não obtém grandes resultados no feed.

Eu bem tentei procurar umas fotos com decotes, danças, gatinhos ou pratos pensados para viralizar, para ver se despertava a atenção do algoritmo e levava o leitor a clicar no link. O texto tem uma história (sou suspeito, mas parece-me bem contada), tempo, contexto, alguma reflexão e, espero, leitura.

Sei que é um formato mais exigente. E também sei que, hoje, dificilmente chega a muita gente por si só. Não porque as pessoas não queiram ler, mas porque aquilo que vemos deixou há muito de depender apenas de quem escolhemos seguir.

Ainda assim, continuo a acreditar que, quando estes textos chegam às pessoas certas, encontram leitores.

Talvez seja só um resquício dos tempos de blogger. Ou teimosia.

De qualquer forma, para quem ainda tiver paciência para ler, 👉🏼o link está na bio. 👈🏼

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Let me tell you about @cookbookshopedin opening on Saturday!!

Invite/Ad @soundbitepr

A beautiful addition to the Edinburgh bookshop scene.

#edinburgh #edinburghbookshop #visitscotland

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Exploring York for sister’s birthday. The nicest shop owners and so many bakeries and books🌷📚🧁
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#April #2025 #morning #spring #travel #view #york #yorkshire #saturday #weekend #books

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Slightly embarrassed to admit that @gorse_cornwall was the driving force behind our trip to Newquay🫣🥐

After a slight mare getting there, (1. if you saw my stories on my Cornwall highlight, you know 2. Don’t trust Apple maps 3. DON’T TRUST APPLE MAPS), Gorse sureeee did provide the flaky, buttery goods that made the morning mishap worth it🧈

We ordered the pain suisse and the rhubarb bostock, but the pastry that stole the show was the marmite, cheddar, preserved wild garlic & fermented honey twist🧀 (My mouth is watering just thinking about it). Such a fab OFW too☕️!!

A short drive outside of Newquay centre, but a drive most certainly worth the trip !! I love how their menu is ever-changing depending on what’s in season🫐 & I’d loveeee to return in the future to explore what’s new😝🫦

#cornwall #newquay #newquaylife #ukbakery #devonfoodie #cornwallfoodie #britainsbestbakeries #bakery #gorsebakery #newquayfoodie

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Got a copy of this brilliant book and went to as many bakeries as I could squeeze in a week!
So much beautiful, flakey, toasty goodness everywhere including a very grown up birthday cake from @violetcakeslondon
I can’t pick a favorite but it’s safe to say that @quince.bakery stole my whole-grain ♥️ #ukbakeries #londonbakeries

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NEW RELEASES + NOTABLE ADDITIONS ✨(Last one for 2024!)

• ROMY GILL’S INDIA: Recipes from Home @romygill

• OUR SOUTH: Black Food Through My Lens @foodordeath_

• WHEN SOUTHERN WOMEN COOK: History, Lore, and 300 Recipes with Contributions from 70 Women Writers @morganmbolling @tonitiptonmartin @testkitchen

• THE CROP CYCLE: Stories with Deep Roots @shanefarafield @bittersoutherner

• SYNONYM MAGAZINE, ISSUE 2: Rice & Beans @synonym_mag

• DI AN: The Salty, Sour, Sweet and Spicy Flavors of Vietnamese Cooking with TwayDaBae @twaydabae

• BRITAIN’S BEST BAKERIES @millykrphotography

• FEASTS OF GOOD FORTUNE: 75 Recipes for a Year of Chinese American Celebrations, from Lunar New Year to Mid-Autumn Festival and Beyond @hsiaochingchou @meileeriddle

• THE BEST AMERICAN FOOD & TRAVEL WRITING 2024, Edited by @padmalakshmi

• RICETTARIO DELLA MAMMA: Classic Italian Recipes from Loredana Cecchinato @osteriamamma

Come thru this week for any last minute gifting needs - check out our extended holiday hours. New titles available in the shop and online now!

#indiebookstore #cookbookshop #booktok #bookstagram #nowservingla #readingmakesmehungry

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It’s the last weekend to visit our King’s Road pop-up in London before we close the doors for the holiday break on Friday 22nd December. Don’t miss the chance to create, update and renew your Marfa Stance pieces in person before the holidays 💚

Today until 6pm
Tomorrow 12-5pm
Monday 18th - Friday 22nd 10-6pm

325 King’s Road, Chelsea, London, SW3

We will then reopen in 2024 from Saturday 6th January - Sunday 14th January before we return to Notting Hill 💚

📷 @millykrphotography

#marfastance #popup #chelsea #kingsroad #holidayshopping

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This sneak peak of my new book is spookily chic with a sweet twist 🍭
Our spread screams Halloween glam! 👻 Let these colours cast their magical spell amidst the eerie ambiance. 🕷️

Share your decorative twist with me for this halloween in the comments!

Dani 💕

#halloween #halloween2023 #spooky #tablesetting #creative #halloweendecor #inspo #halloweeninspo #diy #tskinspo #eventstyling #host #hostingtips #tips #hostingwithtsk #cookbook #book #sneakpeek

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